By on June 13, 2010

As reported earlier, sales in Brazil in May were a mixed bag. Compared to April, sales slid 9.6 percent (from 278,000 vehicles in April, to 251,000 last month). However, on a year to year basis, sales managed an improvement of 1.7 percent over May 2009.  The first five months of 2010 are still going at a record-breaking, best-ever pace (according to Brazilian enthusiast site With the end of incentives clearly causing strain, the question is: How long?

Brazil Manufacturers ranked by sales
May 2010
Rank Manufacturer Units sold Market Share
1 Fiat 54.952 23.3%
2 Volkswagen 54.384 23.1%
3 Chevrolet 46.532 19.7%
4 Ford 19.974 8.5%
5 Hyundai 8.762 3.7%
6 Honda 8.498 3.6%
7 Renault 8.21 3.5%
8 Toyota 7.821 3.3%
9 Citroën 5.971 2.5%
10 Peugeot 5.957 2.5%

As to makers, there was as a major shake-up. Hyundai consolidated itself in fifth place. Renault, the traditional 5th place holder in the Brazilian market, saw not only the Koreans slipping by, but were caught with their pants down and also let Honda overtake them . Au revoir Renault?

Brazil Best Selling Cars
Rank Make May Sales April Sales
1 VW Gol 24,236 22,175
2 Fiat Uno 14,164 13,083
3 Chevy Corsa Sedan 11,377 10,492
4 VW Fox/CrossFox 10,671 12,603
5 Fiat Palio 10,448 13,381
6 Chevy Celta 9,404 11,545
7 Fiat Strada 9,104 9,037
8 Fiat Siena 8,441 10,817
9 VW Voyage 5,947 6,473
10 VW Saveiro 5,649 5,137
11 Ford Ka 5,309 7,636
12 Chevy Prisma 4,455 4,465
13 Chevy Agile 4,428 4,084
14 Ford Fiesta 4,401 6,948
15 Toyota Corolla 4,329 4,790
16 Chevy S10 3,538 3,209
17 Renault Sandero 3,406 5,292
18 Fiat Punto 3,174 3,051
19 Citroën C3 3,145 4,171
20 Chevy Montana 3,118 3,372

This time, I included not only the 10 best selling cars, but the 20 best (numbers from well-known car rag Quatro Rodas’ website). And I included their sales in April so that you, the B&B, can get your analyses on. There were some big winners and losers. Notice for example that Ford has exactly zero cars in the top 10. That must have hurt!

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7 Comments on “Brazil in May 2010: Top Selling Cars and Makes...”

  • avatar
    Carlos Villalobos

    Hola Marcelo: What do Hyundai and Honda sell to be 5th and 6th respectively in total sales without having a car in the top 20 model sales?

    OTT: Ronaldo, Ronaldiño and Adriano were a lot thinner compared to now at the time of the video.

    See you (hopefully) in the second round of the World Cup


    • 0 avatar

      !Buenos días, Carlos!

      Well, Honda sells The City, Civic and Fit.If I had listed the top 30, all of them would appear. All sell around 3 thoudsand units a month. Honda didn’t have that good of a month though. It was Renault that had a horrid one.

      They also sell about 1500 CR-Vs a month and a smattering of Accords.

      Hyundai would also put at least 2 models in the top 30. Specifically the Tucson (old model) and i30. They’re are also selling at the 3000 car level. The i30 in fact has taken over its specific market segment (mid-compact cars) were competitors are the new Focus (selling less than expected, Ford lower those prices or add more compact, or be an also ran), the I-don’t-know-how-many-generations-old Chevy Astra, and bringing up the rear in this segment are the offers from VW and Fiat. The 4th generation Golf and Stilo. So its pretty easy for Hyundai’s i30.

      As to World Cup, something tells me we won’t be running into each other (at least not until semi-finals), either you’ll beat Spain and we will face them in the 2nd round. Or Brazil will lose some points to (I believe) Ivory Coast and come in 2nd in the group. In this scenario you’d face the Ivory Coast)

      You have very good players, with Suazo maybe being exceptional and Bielsa is amazing. I think you’re stronger now than even in Za-Sa’s time.

      Anyway I do cheer for you.

      Funny thing about the video is that with the exception of Robinho and Kaká, none of the players who appear are on the team. I don’t really believe in this team. I think this Cup is Argentina, though something tells me to keep an eye out for Italy and Germany. Spain, Portugal and France I don’t believe. England is out IMO, too.

  • avatar
    Carlos Villalobos

    Let`s not turn this on The Truth About Soccer or we are going to be edited. What is the Honda City? We get here the “new” Focus from you, the Golf from you (who would want it, it is a riddle for me) but we get the current generation Astra, including the GTC with 200 horses and the OPC with 240 horses. Hyundai sells the i30 and the Elantra. Fiar offers the Bravo, but I think I`ve just seen one on the street sinde they started selling it.

    • 0 avatar

      Well a few innocent comments don’t hurt anyone…

      The City is a Fit in sedan form. Though you’d be hard pressed to see it since they did a good job of hiding it. Go here if you want to read an honest assessment:

      As to the market segment: I don’t know how the Golf sells either as it’s old and expensive. THe Astra sells exclusively on price. The Stilo is too old, too, for a market segment where image is very important (supposedly young on the up professionals). The Focus…the Focus…who knows why it doesn’t sell. It’s easily the best car in the segment. Mayber a combination of too little content and not right price. Ford, FIX this NOW. Don’t waste another opportunity…And the i30 sells on a combination of agressive pricing, above average content, import badge snobbbery.

      The game changer is coming soon though. The Fiat Bravo is in pre-production now. Fiat has a lot to prove in bigger cars though it has the brand in Brazil. If they’re smart, price the car well, give it a lot of bells and whisltes and do the mart thing and retire the Stilo, they could shake this up and take 1st place in segment.

      Launch is after World Cup. We are in full World Cup mode. A bomb could go off in Brasilia and people wouldn’t care. It’s world cup 24 hours a day all the time.

      FWIW F1 has just begun. Go Ferrari! Go Renault! Go Button!

  • avatar
    Carlos Villalobos

    I think the problem Ford has with the Focus is the engine, too old and with it is not enough power. Here it is just one engine variant. In Europe they have what, like 5o 6 different engines?
    Hyundai offers 3 engines here, 2 gasoline and 1 diesel with different trims.
    F1? Not relevant to the real world, I prefer Le Mans racing. Go Audi!!!

    • 0 avatar

      I enjoy LeMans, too!

      The Focus gets here 2 engines. A 2.0 and a 1.6. The 1.6 at least is produced in BRazil and is part Ford’s new small engine family called Siygma. Though in Brazil they sell the “basic” version of the engine. They took out all the (expensive0 go gast and save fuel technology like variable valve timing. In the shape it is it produces only 115 hp (if not mistaken). Slightly low for a modern 1.6. Ford says they will eventuall integrate such technologies to the engine overtime. I say the time is now Ford! You’re at 8% of the market. How far down do you want to go?

      Hyundai as far as I know only offers a 1.6. But it’s good for about 125hp. Much better than Ford. but it’s not a “flex” engine. It takes only gasoline. So, that gives many people pause as it’s generally cheaper to run cars on ethanol in Brazil (due to taxes).

  • avatar
    Carlos Villalobos

    115 Hp from a 1.6 liter engine? Not enough for a car that should haul a family and their stuff.

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