Stop The Presses: Chrysler Records 25 Percent Sales Increase In April

Edward Niedermeyer
by Edward Niedermeyer
stop the presses chrysler records 25 percent sales increase in april

Chrysler saw its sales increase 25 percent last month, for its best year-over-year performance in “almost five years,” according to the company. On the other hand, sales improved only 3 percent compared to last March’s results and only barely met Chrysler’s 95k minimum sales goal (at 95,703 units). Still, this is the best sales news the company has had since well before emerging from bankruptcy. For those who think Chrysler has a shot at survival, this is the first evidence in a long time that actually supports their optimism.

The Chrysler brand saw a 61 percent sales improvement, as Sebring volume jumped 207 percent to 4,053 units. Town & Country sales rose 80 percent to 13,367 units and 300 sales improved 40 percent to 4,127 units. PT Cruiser fell 41 percent to 838 units.

Jeep sales fell by 25 units, but weak sales of its more profitable Wrangler (-11 percent), Grand Cherokee (-6 percent) and Commander (-20 percent) units were offset by strong Compass (+103 percent) and Patriot (+21 percent) sales.

Avenger followed its Sebring twin, up 340 percent to 6,000 units even. Charger sales growth echoed the 300’s increase as well, rising 90 percent to 8,944 units. Challenger sales recovered as well, rising 42 percent to 3,713 units. Caravan swung upwards as well, recording 10,435 units for a 56 percent increase. Caliber was also up 44 percent, and Nitro was up 14 percent, as Dodge hit a 61 percent improvement over last April’s sales.

Chrysler’s biggest problem area continues to be the Ram pickup. The relatively new truck (including the brand-new Heavy Duty models) saw sales slide 24 percent to 13,665 units of its best-selling and most profitable vehicle.Dakota improved 36 percent, but still recorded only 1,192 units. As TTAC has explained, Chrysler needs those Ram sales to pick up soon if it wants to build on this momentum and return positive financial results that don’t depend wholly on cost-cutting.

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  • Mjz Mjz on May 04, 2010

    They should call all the trucks Dodge RAM, and maybe eventually go to simply RAM, they moved too fast on this and the market is not responding well. Their truck sales should be much better because the big Ram trucks are pretty nice.

  • Stencha Klaus Stencha Klaus on May 04, 2010

    I love that picture. Chrysler made awesome cars in the 60's. Quality, reliability and performance-something totally forgotten in this age of computerized junkboxes. I have owned a 67 Newport, 69 Newport,69 Fury, 64 Windsor, 66 New Yorker and 64 300. These cars make their new offerings look like complete junk.

  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )
  • Thehyundaigarage Yes, Canadian market vehicles have had immobilizers mandated by transport Canada since around 2001.In the US market, some key start Toyotas and Nissans still don’t have immobilizers. The US doesn’t mandate immobilizers or daytime running lights, but they mandate TPMS, yet canada mandates both, but couldn’t care less about TPMS. You’d think we’d have universal standards in North America.
  • Alan I think this vehicle is aimed more at the dedicated offroad traveller. It costs around the same a 300 Series, so its quite an investment. It would be a waste to own as a daily driver, unless you want to be seen in a 'wank' vehicle like many Wrangler and Can Hardly Davidson types.The diesel would be the choice for off roading as its quite torquey down low and would return far superior mileage than a petrol vehicle.I would think this is more reliable than the Land Rovers, BMW make good engines.
  • Lorenzo I'll go with Stellantis. Last into the folly, first to bail out. Their European business won't fly with the German market being squeezed on electricity. Anybody can see the loss of Russian natural gas and closing their nuclear plants means high cost electricity. They're now buying electrons from French nuclear plants, as are the British after shutting down their coal industry. As for the American market, the American grid isn't in great shape either, but the US has shale oil and natural gas. Stellantis has profits from ICE Ram trucks and Jeeps, and they won't give that up.
  • Inside Looking Out Chinese will take over EV market and Tesla will become the richest and largest car company in the world. Forget about Japanese.