Wild Ass Rumor Of The Day: GM's "Mark Of Excellence" On The Way Out?
Personally, the lack of a blue “Mark of Excellence” was the last thing I noticed about GM’s latest advertisement. Over at GMInsidenews.com, however, they picked up on it a little quicker. GM’s trademark “chiclet” has already been removed from all of its future vehicles, and Cadillac has publicly announced that it’s distancing itself from the GM name. In fact, post-bankruptcy, everyone at GM has said that the “GM brand” should take a backseat to Chevrolet, Buick, Cadillac and GMC. But will The General go as far as get rid of its little blue box altogether?
It hasn’t happened yet. The Mark of Excellence still appears on the header of GM’s Fastlane Blog, although its only appearance at www.gm.com is as the site icon, off the page but still a visible symbol. If, as some are speculating, the Mark of Excellence is replaced with the logo seen at the end of GM’s “payback” ad, it won’t fit well in such tiny applications. On the other hand, it doesn’t lend itself quite so well to “Government Motors” jokes and photoshops.
Is GM going to go ahead and replace its logo? Honestly, we have no idea. Should it? Now there’s a topic to sink your teeth into…
...sooo...: trying out the Chrysler game of giving more power to the brands? not a bad strategy, though...
The General Motors name may well be tainted with all the taunts that have been made, but "Mark of Excellence" is a great slogan.
Whether they do or don't is irrelevant. GM's focus needs to continue towards making the best cars in the world. Any energy spent on a chicklet is a complete waste. Of course that probably means there's been a 7 member committee hard at work for over a month debating the relative merits of the chicklet, with subcommittees out in the suburbs doing field research towards determining the relative merits of the chicklet, handing soccer moms samples of the chicklet to gauge their reaction and whether it would make them more or less likely to purchase a GM product. I'm sure of it.
The USPO took a shine to the slogan, didn't want the trademark without major changes tho.