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Wecome To TTAT: Big Truck Ads Can Be Sexy Too
by
Paul Niedermeyer
(IC: employee)
Published: April 24th, 2010
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Paul Niedermeyer
More by Paul Niedermeyer
Published April 24th, 2010 12:01 PM
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I was not previously aware that I need a twin-steer Scania dump truck.
Interestingly enough, truck maker Scania is named after the province in Sweden that I'm living in. During summer, those bright yellow rape fields are all over the place, the whole countryside is that burning bright yellow.
It's ironic that the Swedes can't keep their cars but their heavy machinery does well. How does Scania compare to the Volvos?
Minor differences, both (Volvo Trucks, Scania) considered premium and really sophisticated vehicles. Global sales leader though, is Daimler.