Quote Of The Day: The Nightmare Continues Edition

Edward Niedermeyer
by Edward Niedermeyer
quote of the day the nightmare continues edition

BMW has filed trademark registrations for a series of new car names. According to reports, the names registered include i1, i2, i3, i4, i5, i6, i7, i8, i9 and E1, E2, E3, E4, E5, E6, E7, E8, E9. The M50d, Urbanic, Gran Coupe, Compactive, and Compactive Tourer names were also filed.

Autocar reports on fresh brand-equity casualties in BMW’s battle for mainstream territory. According to our sophisticated car name evaluation system, “Compactive Tourer” is the only moniker in this bunch that comes close to making the cut. But hey, it’s better than naming sub-1-Series BMWs after fractions. Or worse.

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4 of 30 comments
  • Carguy Carguy on Mar 28, 2010

    Who cares if its called the "Compactive Tourer i7 SDrive35is" as long as it drives like a BMW should. I am more concerned about brand dilution through mass market appeal than silly names.

  • Dick Dick on Mar 28, 2010

    E1 through E9 are US military rankings. E1 Private, E2 Private with a stripe, E3 Private First Class, E4 Specialist or Corporal depending on specialty, E5 Sergeant, E6 Staff Sergeant, E7 Sergeant First Class, E8 Master Sergeant, E9 Sergeant Major or God. http://www.defense.gov/specials/insignias/enlisted.html

  • Srogers Srogers on Mar 29, 2010

    This is a nightmare? I have different nightmares than you then. This is a great looking little car, and I certainly don't have a problem with the names. Or front wheel drive on smaller, lower powered BMWs. Mayber if BMW had a rotational cycle where they would build whatever model they did 15 years prior that then all the wankers would be satisfied. Some of you are actually admitting to not wanting to buy a car because you don't like the name?

  • Sinistermisterman Sinistermisterman on Mar 29, 2010

    They missed iBimmer.