GM And Toyota Load Up On Incentives
Toyota and GM have both announced 0% financing on 2010 models, reports Automotive News [sub]. GM will offer the 60-month financing deal on 55 percent of its new models, while Toyota will offer the same terms on its Camry, Corolla, Matrix, Avalon, Yaris, Highlander, RAV4 and Tundra (not including hybrids). According to GM’s Susan Docherty, Toyota’s woes had nothing to do with the decision to offer finance deals, telling AN [sub]:
Obviously, with our hot launch products, we don’t need to put 0 percent financing for 60 months on that. That 0-for-60 will be primarily on products like our pickups. That’s completely in line with what our marketing strategy is. We’re going headstrong into truck month for both Chevrolet and GMC, which is a traditional play that we have normally done during March.
And no wonder: GM’s truck sales were flat in February. According to Automotive News [sub], Toyota will also offer several lease and dealer cash deals which vary from region to region.
More by Edward Niedermeyer
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If I understand her correctly: "Obviously, with [cars people want to buy], we don’t need to put 0 percent financing for 60 months on that. That 0-for-60 will be primarily on [cars people don't want to buy]." Nothing to see here.
There will never be enough incentive for me to set foot back in a GM dealership ever again. I don't feel the need to make another routine visit to or from Dave at the service desk, Mack the mechanic or Charlie the towtruck driver.
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