Toyota January Sales: Unintended Deaccelleration – Down 16%
First things first: TTAC reports gross monthly sales numbers, not adjusted for daily selling rate (DSR). That explains why (almost) everyone else is reporting Toyota as down 8.7%. Either way, it hurts. And it’s pretty obvious that the sales freeze and recall on certain products is a major contributor. Lexus cars, not affected, are up 11%. Toyota brand cars, hit hard by the affected Camry (down 24%) and Corolla (-11%) are down 12% overall. Toyota brand trucks took an even bigger hit, down overall by 28%, thanks in major part to a crash in Tundra sales, down a whopping 45%. Toyota managed to sell just 3,904 big Tundras in January.
The rebound in Lexus cars is the one bright spot in the dismal picture, since Lexus took a disproportionately hard hit during the worst of the Carpocalypse. Full pdf chart here.