Why Can't HUMMER Kill Its Inventory?

Edward Niedermeyer
by Edward Niedermeyer
why can t hummer kill its inventory

HUMMER is the big loser of GM’s dead brand version of “The Biggest Loser,” with an epic 2,493 vehicles left on lots after 9 months of “winding down” (not to mention the two plus years with a “for sale” sign stuck on the brand). As this table from GM’s January sales release shows, even Saab has trimmed more inventory since GM announced the cut to four brands last May. HUMMER did beat the Swedes in sales last year, barely, clocking 9,046 units to Saab’s 8,680. But Saab also sold more 9-7x Trollblazers (2,218) than HUMMER sold H2s (1,513). Figure that out. And people wonder why the Chinese government doesn’t want Sichuan Tengzhong to buy this hummer of a brand. [UPDATE: HUMMER’s Communication Director responds after the jump]

While it has been an extremely challenging year for HUMMER and HUMMER dealers due to the brand’s sale, the analysis in this story about HUMMER’s inventory is inaccuate. Unlike the other brands, HUMMER produced 2010 MY HUMMER vehicles from November to mid-January, which are currently selling with lower incentives. We’re encouraged that sales continue during this transitional period and look forward to supporting our dealers once again at the level they deserve once the brand’s sale is complete.Cheers,

Nick Richards

HUMMER Communications Director

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6 of 17 comments
  • Ronin Ronin on Feb 02, 2010

    These are all 2009 model year units, right? I haven't seen any word about a 2010 or 2011 model on their website (ok, it's been a few weeks since I last looked). There will never be a new Hummer. Dead man walking.

  • Dalava Dalava on Feb 02, 2010

    I am not too up on the reason why the transaction between Sichuan Tengzhong and GM has not been completed, but I heard Chinese auto makers really have no need for the Hummer technology because they have pretty much copied and mastered it. It's really a stunt by a very small and obscure auto company. If what I heard is true, I would think the deal will never be done, and Hummer will just die, which is not a moment too soon.

  • Eggsalad Eggsalad on Feb 02, 2010

    What a shock. Still, if they want to dump inventory, I'm sure they'd sell fast at $10-15k. The only Hummer dealership in all of Las Vegas closed about 18 months ago. If you can't sell a Hummer here, where can you sell one?

  • Reclusive_in_nature Reclusive_in_nature on Feb 02, 2010

    I would really like to get one (seriously, the self righteous, indignant looks I'll get from libtards/greenies as I drive buy is worth every perceived shortcoming of owning a Hummer), but apparently they're still in high demand or dealers are keeping their prices artificially high. Why does such a despised vehicle still command such premium prices? BTW if I ever get a Hummer and someone dares accuses me of compensating for something I'll ensure that person has to compensate with a set of dentures for their knocked out teeth. Thus continuing the cycle of the bullied/jealous/annoyingly-self-righteous hatred of things that remind them of THEIR shortcomings.

    • See 1 previous
    • Baldheadeddork Baldheadeddork on Feb 03, 2010

      Zyprexa - it's not just for breakfast anymore.