Why Can't HUMMER Kill Its Inventory?
February 3rd, 2010 7:13 AM
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HUMMER is the big loser of GM’s dead brand version of “The Biggest Loser,” with an epic 2,493 vehicles left on lots after 9 months of “winding down” (not to mention the two plus years with a “for sale” sign stuck on the brand). As this table from GM’s January sales release shows, even Saab has trimmed more inventory since GM announced the cut to four brands last May. HUMMER did beat the Swedes in sales last year, barely, clocking 9,046 units to Saab’s 8,680. But Saab also sold more 9-7x Trollblazers (2,218) than HUMMER sold H2s (1,513). Figure that out. And people wonder why the Chinese government doesn’t want Sichuan Tengzhong to buy this hummer of a brand. [UPDATE: HUMMER’s Communication Director responds after the jump]
Nick Richards
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These are all 2009 model year units, right? I haven't seen any word about a 2010 or 2011 model on their website (ok, it's been a few weeks since I last looked). There will never be a new Hummer. Dead man walking.
I am not too up on the reason why the transaction between Sichuan Tengzhong and GM has not been completed, but I heard Chinese auto makers really have no need for the Hummer technology because they have pretty much copied and mastered it. It's really a stunt by a very small and obscure auto company. If what I heard is true, I would think the deal will never be done, and Hummer will just die, which is not a moment too soon.
What a shock. Still, if they want to dump inventory, I'm sure they'd sell fast at $10-15k. The only Hummer dealership in all of Las Vegas closed about 18 months ago. If you can't sell a Hummer here, where can you sell one?
I would really like to get one (seriously, the self righteous, indignant looks I'll get from libtards/greenies as I drive buy is worth every perceived shortcoming of owning a Hummer), but apparently they're still in high demand or dealers are keeping their prices artificially high. Why does such a despised vehicle still command such premium prices? BTW if I ever get a Hummer and someone dares accuses me of compensating for something I'll ensure that person has to compensate with a set of dentures for their knocked out teeth. Thus continuing the cycle of the bullied/jealous/annoyingly-self-righteous hatred of things that remind them of THEIR shortcomings.