By on February 8, 2010

While Toyota is successful in hitting the target it painted on its own foot, Chinese manufacturers are setting more ambitious targets, Gasgoo reports. On the average, domestic automakers plan for 30 percent expansion. Joint venture car makers are a little more restrained.

Chery aims to sell 700,000 to 900,000 units this year, up 157 percent from a year earlier.

BYD plans to sell 800,000 vehicles by 2011.

Geely raised its sales target by 33 percent to 400,000 vehicles in 2010.

Brilliance set its sales target for this year to 450,000 models, up 36.4 percent.

SAIC, FAW, Dongfeng and Chang’an all kept their targets below 20 percent growth for 2010 (always better to exceed cautious targets than to come in under optimistic ones.)

Nonetheless, each of them plan to blow past the 2m unit mark. SAIC set its sights on more than 3 million units to be produced in 2010.

Even Porsche wants to set sales records. This year, they want to sell 10,000 in China. Shouldn’t be too hard, last year they sold 9090. In 2012, they want to outsell Germany with 16,000 Porsches sold to in China.

Interesting to note: All plans are well above the cautious 10 to 15 percent, China’s officials have in their plans.

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14 Comments on “China’s Auto Makers Have Big Plans...”


  • avatar
    Roxer

    I certainly hope the Porsche tuning companies get their claws in China quickly. With that many being sold I am sure there is a gigantic market for Techart, Gemballa, etc.

  • avatar
    L'avventura

    With China what’s important isn’t volume, its that they sell cars with higher profit margin. The large majority of the massive volume we see in China are minicars, sub-1 liter with low prices, and equally low profit margins, and have recently gotten a boost due to China’s domestic stimulus plan. We are talking about profits margins that are as little as $100 per car sold.

    http://www.businessweek.com/magazine/content/09_36/b4145031671178.htm

    But at the same time, clearly higher-end cars like the Porsche are dramatically increasing in sales.

    So when we compare volume and relative success of one maker over another, we need to think, are they selling Wulings or are they selling Buicks. We have to consider the gap between market segments in China is very dramatic and represents the equivalent gap in their societal representations.

    • 0 avatar

      They definitely are selling more Wulings (more than a million of them) than Buicks. In the current environment, with explosive growth, but more than 100 makers, you want market share, market share; market share. Profit comes second. The government will forgive you (and lend you some money) as long as you grow and employ a lot of people.

  • avatar
    astonw

    9ff is already selling the complete car in China.
    http://www.9ffchina.com/

  • avatar
    YZS

    The slogan on the picture is “vigorously support the agriculture sector”. What is the caption supposed to invoke?

  • avatar
    bmoredlj

    I agree…大力支持农业!

  • avatar
    Dr Strangelove

    So all this growth seems to be based on domestic demand. Are we going to see exports from China in the overseas markets anytime soon?

    • 0 avatar
      psmisc

      Their domestic car companies are still struggling to reach the standards of industrialized countries, because most of them lack the capital and talent for R&D. That’s why the government is making them consolidate in the next couple of years into bigger firms.

    • 0 avatar
      Norma

      Wake up. Vehicles exported by Chery are already available in Italy.

  • avatar
    fincar1

    The Chinese auto manufacturers seem to have more than enough demand for their products in China; why should they worry too much about exporting vehicles?

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