With Concepts Like This, How Can VW Lose?

by Edward Niedermeyer

Published: January 11th, 2010

You might need to click through to the gallery to fully grasp the stunning blandness of its New Coupe Concept, which just debuted at the NAIAS. Volkswagen has said again and again that it plans to take over the American market by screwing its loyal followers and selling out for mainstream appeal. The NCC is the apathy-osis of this philosophy, showing an approach to the sports coupe genre that makes the business of car look like a less glamorous offshoot of the packing materials industry. It’s a hybrid. It’s a “poor man’s A5.” It’s a dust bunny to the Scirocco‘s sandstorm. Most of all though, it’s a sign of how misguided VW’s approach to the US market really is.

#A5 #Jetta #NCC #NewCoupeConcept #NMS #Volkswagen

Edward Niedermeyer

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4 of 54 comments

Andrew van der Stock on Jan 12, 2010

I am so glad that bland bloated mess is staying in the USA. I am a VW fan boy - I've had seven so far, and that's by far the most ugly piece of crap I've ever seen come from them. Shame!

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Rmwill on Jan 12, 2010

@ VW Fan Boys and Hairdressers Seems you all would heap praise on a VW badged Chrysler Sebring: " What a bold design... VW is sure to sell hundreds of thousands"

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- TZ on Jan 12, 2010
  
  Please share with us what you drive so that we can make inane comments about it in a silly, misguided attempt to look edgy and hip.
  
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- Rmwill on Jan 13, 2010
  
  @tz The car is bland and forgettable. Couple that with poor VW build quality and mostly terrible dealers and you have a sure formula for massive sales growth. NOT. I was poking fun at the hipsters who think VW's are like automotive iPods, but minus the great design and excellent user experience. I am clearly not a hipster, I drive Ford products. My choices are trashed hourly on this site, and I am not offended or angered by it.
  
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