Chinese Market Hit By 221 New Cars
China’s mushrooming car market was flooded with by a tsunami of new cars in 2009, Xinhua reports via Gasgoo. A record 221 new models were introduced last year.
Auto sales in China are projected to have surged 44 percent to 13.5m units last year. Chinese automakers are expected to launch about 100 more new models in 2010.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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VT8919: If you follow the link to the source, you'll read "A majority of them are upgraded models; only less than 50 are all-new one." However, from more than 30 years of advertising experience for the auto industry, I'm trained to call even the slightest facelift a "new" car. There is "new" and "all new" ....
Wasn't this like they US automotive heyday in the 50s/60s where each and every year there was the "new 19xx ...." appearing every September? Individual model years were quite distinct even during a continuous development run (like the famous tri-5 Chevies or 67/68/69 Camaro - all similar proportions but quite different detailing, and the 69 was physically larger, but essentially the same vehicle/platform).
That car looks terrible. Even the Mei Tian and gao xing ripoffs of the Pathfinder looked better than this. I rented one while I was in Shanghai. Not great - but not horrible.
In case anyone was wondering where Americas prosperity (and jobs) went...