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What's Wrong With This Picture: Taking The PR At Face Value Edition
by
Edward Niedermeyer
(IC: employee)
Published: December 8th, 2009
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When Rolls Royce’s PR folks told Autobild that the Phantom Coupe was the sportier model in the lineup, they probably didn’t expect the German magazine to treat it like a GTI or Type R. But they did. The result? Er quietscht, er qualmt, er quält sich (or, as Google Translate hilariously puts it, “he squeaks, he smokes, he torments himself”), say the Germans, before concluding that “there is a little bit of BMW in this Rolls-Royce after all.” And in the proud tradition of German car reviewing, comparing any car to a German car is as high as the praise gets.
Edward Niedermeyer
More by Edward Niedermeyer
Published December 8th, 2009 4:00 PM
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Re: herb, "Simply over-sized, nowadays, without offering any benefits." I respectfully disagree my friend. If I had one of these I'd load it up with cocktail waitresses and strippers and head over to Tiger's house for a little 'night putting'.
Egads! There is no driver, only a passenger! Ack, it is a self-driving, cone-kicking, car!
Banksters, OPEC ministers, local drug dealers, Bilderberg boys, and the ilk are the target audience. Why wouldn't you advertise the "get away car" appeal. Spot on advertising.
Leaaaaaaaaaaaaaaan into it. I rode to lunch in my coworker's conversion van the other day. It leaned in corners as much as that Rolls. I guess they're trying to keep the Roll in Rolls Royce.