What's Wrong With This Picture: Taking The PR At Face Value Edition

Edward Niedermeyer
by Edward Niedermeyer

When Rolls Royce’s PR folks told Autobild that the Phantom Coupe was the sportier model in the lineup, they probably didn’t expect the German magazine to treat it like a GTI or Type R. But they did. The result? Er quietscht, er qualmt, er quält sich (or, as Google Translate hilariously puts it, “he squeaks, he smokes, he torments himself”), say the Germans, before concluding that “there is a little bit of BMW in this Rolls-Royce after all.” And in the proud tradition of German car reviewing, comparing any car to a German car is as high as the praise gets.

Edward Niedermeyer
Edward Niedermeyer

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  • MikeInCanada MikeInCanada on Dec 08, 2009

    Re: herb, "Simply over-sized, nowadays, without offering any benefits." I respectfully disagree my friend. If I had one of these I'd load it up with cocktail waitresses and strippers and head over to Tiger's house for a little 'night putting'.

    • No_slushbox No_slushbox on Dec 08, 2009

      There was a skit by a local radio show a couple years ago where they sent a guy to the Chicago auto show. He started interviewing a Bentley rep, and after a couple of normal questions to warm the rep up he started asking the Bentley rep how many dead hookers would fit in the trunks of various Bentleys, and how that compared to lesser cars. The Bentley rep completely went along with it, giving his estimation of how many dead hookers would fit in the trunks like he was talking about engine specs. I don't like the cheaper VW based Bentleys, but the salespeople still have the right attitude.

  • Robert.Walter Robert.Walter on Dec 08, 2009

    Egads! There is no driver, only a passenger! Ack, it is a self-driving, cone-kicking, car!

  • CyCarConsulting CyCarConsulting on Dec 09, 2009

    Banksters, OPEC ministers, local drug dealers, Bilderberg boys, and the ilk are the target audience. Why wouldn't you advertise the "get away car" appeal. Spot on advertising.

  • Redwood Redwood on Dec 09, 2009

    Leaaaaaaaaaaaaaaan into it. I rode to lunch in my coworker's conversion van the other day. It leaned in corners as much as that Rolls. I guess they're trying to keep the Roll in Rolls Royce.