What's Wrong With This Picture: It's Mousketeer Upscale Edition

Edward Niedermeyer
by Edward Niedermeyer

The auto industry is a brutally competitive game. GM’s Bob Lutz may have just discovered that Chrome window surrounds are the key to perceived quality, but Audi has already gone one better, cladding the entire C-pillar of its new A1 with chrome. And if that doesn’t scream “upscale” loud enough, they have a former boy-band member on hand to amplify the message. Anspruchsvoll!

Edward Niedermeyer
Edward Niedermeyer

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