What's Wrong With This Picture: It's Mousketeer Upscale Edition
December 17th, 2009 11:58 AM Share
The auto industry is a brutally competitive game. GM’s Bob Lutz may have just discovered that Chrome window surrounds are the key to perceived quality, but Audi has already gone one better, cladding the entire C-pillar of its new A1 with chrome. And if that doesn’t scream “upscale” loud enough, they have a former boy-band member on hand to amplify the message. Anspruchsvoll!
Published December 17th, 2009 11:58 AM
Join the conversation
4 of 10 comments
Your wish.. GRANTED! http://www.worldcarfans.com/109101322392/2010-audi-a1-details-emerge Just answer my one question... Are they bringing the A1 to the U.S.. or arent they? http://www.autoblog.com/2009/09/16/report-audi-could-sell-a1-in-the-states/ http://www.autoblog.com/2009/12/15/report-2011-audi-a1-not-coming-to-the-states/
See? The Saturn Ion was years ahead of its time and far more upscale than people give it credit for.
Say what ya want....the Audi 'Scary Pokemon' look is much more attractive than the 'Prozac Clown Pokemon' thing the Mazda 3 has goin' on....
Anybody here old enough to remember the U.S. government going to Detroit and asking them to cut the amount of needless chrome in the vehicles because much of it was coming from Russia?