So Who'll Be Sold Soon? Saab Or Volvo?

Bertel Schmitt
by Bertel Schmitt

Two sales of two Swedish car factories are close to the finish line. One may live on happily, but in a foreign land. The other may die from exhaustion. You want the good news or the bad news first? Ok, let’s start with the good news.



Ford’s Volvo deal is as good as decided, and the winner is Geely, writes Financial Times Germany. Both sides are in agreement about all key points, what’s left to do is to sign the contract. According to “several persons who are part of the negotiations,” there are some details to be cleared regarding intellectual property and whether the plants in Sweden and Belgium will be kept open. “The talks are progressing well on Volvo,” Ford Chief Executive Officer Alan Mulally said. “Hopefully, we’ll have something to announce soon.” Financial Times has it on good authority that Geely is willing to pay a bit less that $2b for Volvo. All other bidders appear to be out of the running. A deal could be reached before New Year. The Western, or the Chinese. Prediction: The deal will close.

Now, the not so good news: Saab still isn’t officially dead yet. Spyker has presented its last-minute-plans for Saab in Sweden. Saab’s workers’ council chief Paul Akerlund confirmed that Spyker’s Managing Director Victor Müller has presented his plans to the current Saab management, to the unions, and to the worker’s council, say Automobilwoche [sub]. (Shouldn’t he present them to GM?) Akerlund reckons the plans are very respectable“and are worthy of the support of Sweden’s government. (What else should he say?) GM promised to take a look at the plans. One deciding factor is that Sweden’s government will underwrite a loan. Sweden had asked the EU to look into the case to make sure the guarantee won’t be considered as improper state aid. Last we heard, the EU was still looking. Prediction: The deal will fall in the perception gap, and die.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • AnthonyG AnthonyG on Dec 23, 2009

    The current s80 is a Mondeo - the current Mondeo is much bigger than the first one ( the Contour). The platform in Fordspeak is EUCD (European c/d class) The c30/c70/s40/v50 is a Focus (C1) . The current s60 is on a D3 Platform, the next will be EUCD. The xc60 is EUCD and the xc90 is D3.

  • AnthonyG AnthonyG on Dec 23, 2009

    Ford's just announced it has reached agreement with Geely, selling Volvo for about $2.5bn

  • ToolGuy Supercharger > Turbocharger. (Who said this? Me, because it is the Truth.)I have been thinking of obtaining a newer truck to save on fuel expenses, so this one might be perfect.
  • Zerofoo Calling Fisker a "small automaker" is a stretch. Fisker designed the car - Magna actually builds the thing.It would be more accurate to call Fisker a design house.
  • ToolGuy Real estate, like cars: One of the keys (and fairly easy to do) is to know which purchase NOT to make. Let's see: 0.43 acre lot within shouting distance of $3-4 million homes. You paid $21.8M in 2021, but want me to pay $35M now? No, thank you. (The buyer who got it for $8.5M in 2020, different story, maybe possibly.) [Property taxes plus insurance equals $35K per month? I'm out right there lol.] Point being, you can do better for that money. (At least the schools are good? Nope lol.)If I bought a car company, I would want to buy Honda. Because other automakers have to get up and go to work to make things happen, but Honda can just nap away because they have the Power of Dreams working for them. They can just rest easy and coast to greatness. Shhhh don't wake them. Also don't alert their customers lol.
  • Kwik_Shift_Pro4X Much nicer vehicles to choose from for those coins.
  • Jeff If this is sold in America at 90k it will be bolted to the dealer lots. If 60k to 90k ICE full size crew cab pickups are not selling as well this definitely will not sell. Also 90k for a KIa is ridiculous.
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