Ford China Up 152 Percent

Bertel Schmitt
by Bertel Schmitt

As another indication that November car sales in China will be a humdinger, Dow Jones Newswire reports that “sales of Ford brand vehicles by Ford Motor Co.’s passenger vehicle-making joint venture in China rose 152 percent in November from a year earlier.”

Don’t read too much into it. Ford is a relatively small player in the exploding Chinese market. Their November sales totaled 22,738 units. In the January-November period, they sold 210,982 units, a rise of 47 percent from the same period last year.

Official numbers for the whole Chinese car industry should be out any day now, either on Friday or by Monday. As reported before, November sales in China are expected to nearly double.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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