Ford "Core Brands" Up 15 Percent, Down From May

Edward Niedermeyer
by Edward Niedermeyer
ford core brands up 15 percent down from may

Without Volvo, Ford sold 170,900 units last month, for a 15 percent increase compared to June 2009, when the industry was mired in one of its worst years ever. Compared to last month, Ford’s sales (like many other automakers’) were down considerably from their 196,671 unit level. That’s yet another indication of the market’s overall weakness, but Ford’s got its own special problems as well. Even after the announced death of Mercury, Lincoln is nosediving, failing to top its June 2009 number of 7,137 units. At 6,318 units, Ford sold fewer Lincolns last month than GM sold Tahoes. Ouch. Meanwhile, Mercury blithely outsold its fellow premium brand by a healthy margin, moving 9,250 units. Otherwise, the news at Ford was “steady.”

Taurus was the big winner at Ford, cruising from 2,268 units last June to 6,607 units, making it by far the biggest gainer at Ford. Fiesta started its first (limited) month of sales at 1,028 units, while MUstang outsold the Camaro at 8,974 units. F-Series was up nearly 30 percent. And, for better or for worse, Ford did not increase or decrease its retail or fleet share, with both rising 15 percent. With sales so ridiculously steady for most of Ford’s top sellers, we’re guessing the Taurus fleet sales have begun, making that car look more and more like a Flex-level flop.

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  • Robert.Walter Robert.Walter on Jul 01, 2010

    "Steady", or as MKF said, "flatline"?

  • John Horner John Horner on Jul 02, 2010

    Ouch, the ancient Explorer is outselling the Flex two-to-one. Hopefully the new Explorer being released on the Flex' platform will not suffer the same fate. Someone at Ford is sweating about that question right now!

    • Norma Norma on Jul 02, 2010

      Isn't the 'new' Explorer based on Taurus platform?

  • JamesGarfield Re: Getting away from union plantsAbout a dozen years or so ago, Caterpillar built a huge new engine plant, just down the road here in Seguin TX. Story has it, Caterpillar came to Seguin City council in advance, and told them their plans. Then they asked for no advanced publicity from Seguin, until announcement day. This new plant was gonna be a non-union replacement for a couple of union plants in IL and SC, and Cat didn't want to stir up union problems until the plan was set. They told Seguin, If you about blab this in advance, we'll walk. Well, Seguin kept quiet as instructed, and the plan went through, with all the usual expected tax abatements given.Plant construction began, but the Caterpillar name was conspicuously absent from anywhere on the site. Instead, the plant was described as being a collective of various contractors and suppliers for Caterpillar. Which in fact, it was. Then comes the day, with the big new plant fully operationa!, that Caterpillar comes in and announces, Hey, Yeah it's our plant, and the Caterpillar name boldly goes up on the front. All you contractor folks, welcome aboard, you're now Caterpillar employees. Then, Cat turns and announces they are closing those two union plants immediately, and will be transporting all the heavy manufacturing equipment to Seguin. None of the union workers, just the equipment. And today, the Caterpillar plant sits out there, humming away happily, making engines for the industry and good paying jobs for us. I'd call that a winner.
  • Stuki Moi What Subaru taketh away in costs, dealers will no doubt add right back in adjustments.... Fat chance Subaru will offer a sufficient supply of them.
  • Dartdude Lorenzo, the reason for low manual transmission here is that most dealers won't stock them. I wanted a 2012 Kia Koup with manual tranny it was available, but no dealers ordered any from the factory hence there was none available. Go on any car manufacture's web site and price and build and build your model and you would be lucky if the model existed and was available.
  • The Oracle Good news is that based on the model years many of these have already been junked or experienced terminal engine failure.
  • Lou_BC I'm confused, isn't a Prologue a preview? This would be a preview of a preview.