What's Wrong With This Picture: Not Too Late For A Name Change Edition

Edward Niedermeyer
by Edward Niedermeyer

Just because GM has released photos of the US-spec Cruze ahead of its LA Auto Show debut, doesn’t mean they couldn’t pull an Alfa and change that ridiculous name. After all, Cruze will mark the eightieth name used by GM on a mid-sized or smaller car since 1968, according to our in-house historian. And it’s hardly the kind of name you want to build on, or make part of your company’s heritage. But then, given GM’s small-car history, what is?

Edward Niedermeyer
Edward Niedermeyer

More by Edward Niedermeyer

Join the conversation
6 of 33 comments
  • Ponchoman49 Ponchoman49 on Nov 30, 2009

    Yet another sign of old GM. A mediocre product replacing a mediocre product with a new name and different styling. This time around they seem to have got the interior right and optional features that have been available on the Civic and Corolla for years such as NAV, stability control and more than 4 speeds in the transmission are finally here. Too bad the exterior is such a derivative yawner, the name a silly sounding cheap mess and the engines a step back into the 90's for power output. I mean come on guys 136 HP std and 138 optional with a turbocharger. Todays Cobalt has 155 HP std and 260 on the SS coupe. Speaking of coupes why isn't one offered in the new Cruze line? Even Kia has one in the Forte Koup.

    • See 1 previous
    • Th009 Th009 on Nov 30, 2009

      The Corolla (except fro the XRS model) has a 1.8L with 132 hp, and it certainly doesn't have, uhhh, particularly exciting styling. The base Civic has 140 hp (at 6300 rpm!) and maybe more differentiated styling but less room inside. So if GM got the interior and product content right, and the build quality is reasonable (yes, I know), I see no reason why it couldn't sell well. Remember, the Cruze is not targeted at enthusiasts (or most of the TTAC readers).

  • Robert Schwartz Robert Schwartz on Nov 30, 2009

    How about Chevy III, or maybe No Va.

  • Joeaverage Joeaverage on Nov 30, 2009

    Corvair or Cobalt. I agree - quit running away from old product names. Stand your ground and deliver a good product. The Cruze name does sound too much like Tom Cruise and all his friends' religious lunacy.

  • Emro Emro on Nov 30, 2009

    GM is going to overlap production of the Cruze with the Cobalt i seem to recall reading in the past... perhaps relegate the Cobalt to rental/fleet duty for a couple years like they have done in the past with the Malibu.