Auto Execs In Guangzhou: China Will Grow Further, But Slower

Bertel Schmitt
by Bertel Schmitt

China’s car sales can’t go on forever growing at a 50 percent to sometimes 100 percent clip, auto execs agree at the Guangzhou auto show. All are convinced that the growth will continue next year at a more – what’s the buzzword?- sustainable rate.

The Guangzhou auto show opened today. In case you’ve never heard of Guangzhou, it is a city of around 10m (nobody knows for sure,) and the main manufacturing hub of the Pearl River delta. Formerly known as Canton. About 30 percent of China’s GDP is produced in the South. The opening of the show prompted some major announcements. Here are some of them:


GM China expects its sales to rise by 50 percent in China this year, Kevin Wale said to Reuters. From January to November, GM China sold 1.5m units. GM should close out the year anywhere between 1.6m and 1.7m units sold. For 2010, Wale is cautious, he sees a growth of only 10 to 15 percent. Which nonetheless should bring GM China close to the 2m mark next year. In any case, Wale is flexible. “We’ve been changing the full-year forecast every month.” Next year, China could be GM’s biggest market.

Toyota doesn’t see much of a slowdown next year. Because their growth in China is pretty anemic this year. Toyota’s China sales should rise about 17 percent to 700,000 vehicles this year from 600,000 in 2008. Shame on you, Toyota, that’s grossly under-performing the market. Next year? Sales growth is expected to slow to about 14 percent in 2010, with the company aiming to sell about 800,000 vehicles in China. Said Toyota’s Masahiro Kato to Reuters, before he continued his nap.

Volkswagen’s Vahland announced lofty goals, but few concrete plans. Especially no concrete as in building a new factory in the South. That announcement was widely expected. Vahland disappointed. He said his company plans to more than triple its sales in south China by 2018, and wants to double sales to 2 million units by that time. Nothing about a new factory, noting about SEAT coming to China.

Daimler AG’s Mercedes-Benz expects China to surpass the U.K. as its third-biggest market next year. Chinese auto sales will like rise by as much as 15 percent next year, Mercedes-Benz China head Klaus Maier said at the Guangzhou show to Bloomberg. The automaker’s China sales this year will probably rise 65 percent to 65,000 cars, he said.

Nissan targets 20 percent growth f or next year and plans to boost its China sales next year to 600,000 units. However, they only have capacity for 500,000 vehicles.

All makers seem to agree that the Chinese auto market will grow by “only” 15 percent or thereabouts next year. Most auto markets in the world would happily take 15 percent. In China, 15 percent more would mean around 14m units sold be end of 2010. Most likely, it will be more. China’s Geely thinks so. They are planning for 20 to 30 percent growth.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Dr.Nick What about Infiniti? Some of those cars might be interesting, whereas not much at Nissan interest me other than the Z which is probably big bucks.
  • Dave Holzman My '08 Civic (stick, 159k on the clock) is my favorite car that I've ever owned. If I had to choose between the current Civic and Corolla, I'd test drive 'em (with stick), and see how they felt. But I'd be approaching this choice partial to the Civic. I would not want any sort of automatic transmission, or the turbo engine.
  • Merc190 I would say Civic Si all the way if it still revved to 8300 rpm with no turbo. But nowadays I would pick the Corolla because I think they have a more clear idea on their respective models identity and mission. I also believe Toyota has a higher standard for quality.
  • Dave Holzman I think we're mixing up a few things here. I won't swear to it, but I'd be damned surprised if they were putting fire retardant in the seats of any cars from the '50s, or even the '60s. I can't quite conjure up the new car smell of the '57 Chevy my parents bought on October 17th of that year... but I could do so--vividly--until the last five years or so. I loved that scent, and when I smelled it, I could see the snow on Hollis Street in Cambridge Mass, as one or the other parent got ready to drive me to nursery school, and I could remember staring up at the sky on Christmas Eve, 1957, wondering if I might see Santa Claus flying overhead in his sleigh. No, I don't think the fire retardant on the foam in the seats of 21st (and maybe late 20th) century cars has anything to do with new car smell. (That doesn't mean new car small lacked toxicity--it probably had some.)
  • ToolGuy Is this a website or a podcast with homework? You want me to answer the QOTD before I listen to the podcast? Last time I worked on one of our vehicles (2010 RAV4 2.5L L4) was this past week -- replaced the right front passenger window regulator (only problem turned out to be two loose screws, but went ahead and installed the new part), replaced a bulb in the dash, finally ordered new upper dash finishers (non-OEM) because I cracked one of them ~2 years ago.Looked at the mileage (157K) and scratched my head and proactively ordered plugs, coils, PCV valve, air filter and a spare oil filter, plus a new oil filter housing (for the weirdo cartridge-type filter). Those might go in tomorrow. Is this interesting to you? It ain't that interesting to me. 😉The more intriguing part to me, is I have noticed some 'blowby' (but is it) when the oil filler cap is removed which I don't think was there before. But of course I'm old and forgetful. Is it worth doing a compression test? Leakdown test? Perhaps if a guy were already replacing the plugs...
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