Volt Birth Watch 170: The Color Of Money

Edward Niedermeyer
by Edward Niedermeyer

GM’s styling department was originally called “Art and Colour,” an indication of the importance The General has always placed on color. And since the Volt hype campaign is leaving no gimmick unturned, GM is offering fans an opportunity to name the greenish-silver color that debuted with the first production-look Volt. The prize? An early test-drive of a pre-production (of course) Volt. Since we’re sure to be barred from test-fleet Volts, why not submit a color name for a chance at what could be TTAC’s first road test of the automotive Hail Mary? Our choices: Silver Lining or Bailout Green. Yours?


Edward Niedermeyer
Edward Niedermeyer

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