Chrysler Planning "Six Hour Extravaganza"

Edward Niedermeyer
by Edward Niedermeyer

Curious about how in the hell Chrysler is going to turn it all around, and go from an industry punchline to, well, less of an industry punchline? We sure are. Especially now that we know the presentation of Chrysler’s five-year product and business plan is going to be a “six hour extravaganza.” We knew ChryCo had some ‘splaining to do, but six hours worth? Or is this just ChryCo’s way of not letting anyone get an awkward question in edgewise? Either way, mark November 4 on your calendar. And while you’re at it, drop a comment to let us know what you’re most curious to learn about the New New Chrysler. You never know where TTAC is going to show up to ask these awkward questions…

Edward Niedermeyer
Edward Niedermeyer

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  • Rod Panhard Rod Panhard on Oct 21, 2009

    LDMan, you're correct. Europe and South America can only support so many carmakers. Same with North America. And at this point in time, and the foreseeable future, Chrysler is the player with the weakest product portfolio, the weakest finances, and the third largest pool of "legacy employees." That's three strikes. And because it's "Number 3" of the Big Three, and has three strikes, it's the one that can be thrown to the wolves with the least amount of negative political impact. Or in other words, the fewest number of voters in the U.S. And by throwing it to the wolves, it will appear to other voters that the government is being thrifty and cutting its (the taxpayers') losses. So once the programs go away that have propped up Fiat and Chrysler, we can pretty much forget about both Chrysler and Fiat in North America. That Chrysler needs Six Freakin' Hours to tell Their Story only tells me that they're really grasping for compelling content. Heck, Six Freakin' Hours is longer than the Superbowl and the Macy's Thanksgiving Day Parade, combined, which are the two longest annual corporate presentations in America.

  • Twitchykun Twitchykun on Oct 21, 2009

    @Geotpf that's the joke. Other than that, I think we all have the same question.... "Sebring demolition derby, when and where?"

  • Anonymous Anonymous on Oct 21, 2009

    a “six hour extravaganza.” I thought Marchionne, not Mussolini (or Fidel Castro of equal long speech infamy), was the FIAT boss?

  • Pgcooldad Pgcooldad on Oct 21, 2009

    "fiat set to report operating profit… not the same as net profit." Yes, we all know the difference. Fiat SpA eked out a 21 million euro profit ($31 million) in the third quarter, a 95% decline from a year earlier, as sales fell 15.9%, reflecting declining sales at its Iveco truck and CNH farming and construction equipment businesses. The company repeated its forecast that its operating profit – excluding interest payments, taxes and special accounting charges – will exceed 1 billion euros ($148 billion).