Positive Post of the Day: Female Car Buyers Getting Respect

Robert Farago
by Robert Farago

Shame on CarMax. While I trust these guys enough to buy an SUV from them, I’m not so happy about their decision to play the estrogen card for PR points. “Buying a car is a hassle for women, according to a recent poll conducted for CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars. When asked about their last car buying experience, a fourth of the women who responded felt a quick and effortless transaction was most missing, according to a new [online] survey of more than 500 women. Fair, low pricing and having a trustworthy salesperson were also cited as the other top factors missing when buying a vehicle.” And this is different for men, how? Rather than concentrating on what unites us, CarMax is focusing on an invidious distinction, pandering for PC brownie points. Check this: the survey asks “Thinking about the last time that you bought a car, which of the following was most missing?” (Most missing?) Only two percent said “Respect” and 13 percent said they’d never bought a car. What does that tell you?

Robert Farago
Robert Farago

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4 of 22 comments
  • Panzerfaust Panzerfaust on Oct 01, 2009

    Pretty much what I've seen from 15-16 year old girls. Two months ago I overheard a 15 year old (with no permit or license) talking to her dad about the school car she was going to get, and she said "I want the most expensive one and you're going to get if for me." She's still waiting.

  • Dolorean23 Dolorean23 on Oct 01, 2009

    Whats stikes me as odd is the fact that in many other countries, the woman is the main buyer of items, of which she is expected and the seller fully expects, an epic haggling battle for Most for Best. Hyperbole aside, this tells me that I won't buy a car from CarMax, but if I feel the need, will accompany my daughter when she's ready to shop.

  • Violent_k Violent_k on Oct 02, 2009

    My daughter has resigned herself to the fact that she will be getting the next beater SAAB 9000 I find as her first car. She knows it will be a 5-speed. Her only request is that it's not a "dorky" color.

  • Durishin Durishin on Oct 03, 2009

    @violent, Boys - real ones - will think your daughter is cool! Likely, a few will ask her how to drive a 5-speed.