Wild Ass Rumor of the Day: Twitter Killed the Buick Vue

Edward Niedermeyer
by Edward Niedermeyer
wild ass rumor of the day twitter killed the buick vue

Jalopnik reports that, rather than crying “perception gap” to negative tweets about Buick’s quick-n-dirty Saturn Vue rebadge, GM has killed plans for the plugin crossover. GM spokesfolk say “the overwhelmingly negative response to this vehicle coming out of this event” caused GM to pull the plug. Which is funny because a good hard look at their bloated 2012 CUV lineup would have told them that killing the “Vuick” was a good idea, too. So now GM has a plug-in CUV developed with nowhere to put it. And the Twitterati have another reason to believe they are somehow relevant. In other words, all’s right with the world. Hit the jump for GM’s official word via spokesman Tom Stephens.

Last week, we had a new and future product showcase at which employees, potential customers, dealers, media, analysts and others toured our Design facilities and test-drove vehicles at the Milford Proving Ground. The main reason we did it was to get people talking about us—and to us. And, this is the important part, when they talked, we listened.

And we got some great positive feedback . . . the future Cadillacs drew great praise, our GMC concept was very well received, and the lineup of fuel efficient Chevys—Spark, Aveo and Cruze—impressed many of our guests. Three future Buicks we showed also drew a lot of interest and compliments.

However, not all the feedback was positive.

The Buick crossover we showed received consistent feedback from large parts of all the audiences that it didn’t fit the premium characteristics that customers have come to expect from Buick.

You may recall that this was the Buick compact crossover I announced in Traverse City a few weeks ago, with a plug-in hybrid version to accompany it—this is not the smaller Buick crossover we showed that was playfully referred to as “the baby Enclave.” That vehicle did very well and remains in the lineup.

We were all struck by the consistency of the criticism of the compact crossover. And what we decided to do in response is a good example of the essence of the new General Motors . . . acting quickly, and boldly, and listening to feedback from customers, employees, dealers, media and just about anyone else with an opinion.

Last Friday, reaction to the Buick crossover was discussed at the meeting of our Executive Committee, the newly formed group that steers product decisions, and it was decided that if it didn’t belong, it didn’t belong. Buick crossover canceled. Fritz Henderson, Bob Lutz and I and the rest of the committee decided to take swift action to prevent a potential underperformer from reaching the marketplace. And we decided that the important plug-in hybrid technology would be applied to another vehicle, at no delay, that we’ll discuss in the very near future.

What gives me pause is how quickly we made a decision and carried it out. In the past this would have been a several-month process involving meeting after meeting of the APB, ASB, and various other acronyms, and also many “offline” follow-up discussions before a decision was reached and enacted. This happened in one day.

So there’s the proof, in my eyes, that the new GM is listening, and moving quickly.

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  • John Horner John Horner on Aug 20, 2009
    "Last Friday, reaction to the Buick crossover was discussed at the meeting of our Executive Committee, the newly formed group that steers product decisions, and it was decided that if it didn’t belong, it didn’t belong. Buick crossover canceled." What the heck? How is it that the geniuses in charge with the monster paychecks failed to notice what apparently every outsider who got to see the Buick Vue called right off the bat? There is nothing new about GM putting a lot of time and money into a project only to suddenly cancel it. What a wasteful corporate culture. The question isn't why was the Buick Vue canceled. The question is why it got that far in the first place.
  • Jacad Jacad on Aug 20, 2009

    I agree that killing Buick in the U.S would run the risk of killing it in China. That market in the future will be their only hope. The question is why didn't all the boy genius MBA's realize they could roll Buick into Cadillac and sell them in the showroom as the mid-price entry point branded as Buick. The same as Lasalle used to be? The answer is they were all too busy looking to protect their Good-Ole-Boy network and power and inventing scapegoats for the reason they bankrupted what was the world's largest auto company. Once upon a time. They blame the Unions, dealers, the press, taxes, and the weather. Never do you hear that the people running the company were idiots. They are all still there doing the same old dance! More arrogant than ever and now "blessed" by the Government supplying a bottomless checkbook and running interference.

  • Analoggrotto Porsche will never reach the status of TESLA.
  • Analoggrotto WHy augment reality in a Ferrari when you can experience the future today among the elite of society's most affluent from behind the wheel of an Elon Muck SpaceX Affiliated TESLA.
  • Tassos I tried to post a link (2 mins of Trump's speech to a Detroit Supplier) but it did not show (yet).He lamented the demise of the Big 3 due to the EV mandates, and told them Idiot Joe Biden will make them bankrupt and they will all lose their jobs.The most important thing he did not mention was that none of the onetime big 3 can make a BEV at a profit, after more than a full decade of trying.What's more, The only automaker in the Free World that has been able to make a BEV at a profit and has massive sales, dwarfing all the rest BEV models put TOGETHER, is the very Domestic (But not unionized, and with good reason!) T E S L A.
  • Tassos I have been a very happy Honda owner for many many decades, this clueless clown does not know what he or she is talking about, IF he refers to me in his hatchet piece.I am a big admirer of the Honda Accord, of which I owned a coupe 5 speed from 1994 to 2016, it was way underpowered by today's standards but it had excellent quality inside and out.and also the CIvic hatch, which I bought new in 1991 and owned until it was totaled (100% the other guy's fault) in 2016, which was the perfect city car, (as its latin name suggests, illiterates) very lightweight and quick on its feed despite its modest HP.I also was always impressed by the Accord Hybrid, which has the same stellar MPG as the Camry Hybrid, but with far more satisfying driving dynamics and styling.So again, Christine, what the hell are you talking about?????
  • TheEndlessEnigma Here comes the Tassos rant...