Wild Ass Rumor of the Day: GM to Kill Saturn Next Thursday
Published: December 4th, 2008
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TTAC’s Deep Throat has resurfaced from points unknown. To make up for his extended absence, he’s got a major scoop– you know, if it goes down. He tells us that GM’s Franchise Operating Team (eight dealers and eight factory guys) will decide the Saturn brand’s fate next Thursday. “It’s not looking good for the different kind of car company,” DT intones (should such a thing be possible via email). He reckons Saturn will be terminated. “Some key vehicles will be parceled out to other brands. Possibly.” The payoff for Saturn dealers to crawl off into a corner and die is unknown, perhaps unknowable. Anyone want to guess who’d end-up paying for it?
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Do you think this rumor, and the possible execution, are a way for GM to convince the government that the situation really is serious and that it must act? Hardball negotiation.