Porsche Disappears 2010 Inventory From Dealer Websites

Robert Farago
by Robert Farago

VW has dreams of moving 150,000 Porsches per year by 2012. Meanwhile, Stuttgart’s finest is struggling with a nightmare market. Porsche spokesman Tony Fouladapour told TTAC that the automaker’s franchised dealers are now holding more than a 100 days’ worth of 911s, Caymans and Boxsters. (That’s up from the 92-day supply reported by Automotive News for August 1.) Not to mention the 100 to 150 box-fresh units already heading stateside. Responding to the glut, Porsche’s pulled 2010 inventories from all their dealers’ websites; some 273 Porkers have disappeared into the ether. Or is that from the ether? Either way, Porsche’s hit delete on all but a few ’10 special editions (e.g., the GT3 and Cayenne S Transsyberia). When will the 2010s return to cyberspace (or any other marketing venue)? “When the inventory situation improves.” To that end, the brand’s launched “The Porsche Moment”: 1.9 percent financing. [Thanks to The Comedian for the heads-up.]

Robert Farago
Robert Farago

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  • The Comedian The Comedian on Aug 26, 2009
    Lumbergh21: There actually was money on 997s last month. Oddly, only on the 2009s. Led to some interesting pricing disparities between '08s and '09s. http://www.6speedonline.com/forums/997/179120-about-pull-trigger-leftover-08-good-deal-5.html#73
  • Zorkor Zorkor on Aug 26, 2009

    Porsche seems like one of those stubborn companies which don't budge no matter how much we cry. They are proud of their past but as we know, the present is more brutal than past so they will learn slowly...

  • Redporsche Redporsche on Aug 27, 2009

    Just bought an '08 911 C2 w/ 105 miles & 6-month reduced warranty; price was $17,000 off list, and they did 10% better than KBB estimate on the '00 trade-in. Looked at three dealers - all were hungry. PS: The financing - used the 1.9% financing, and why not when getting 3.2% on 36-month CDs? It's just another form of rebates.

  • The Comedian The Comedian on Aug 27, 2009
    @redporsche: Heck, a dealer near me is advertising $17,000 off a leftover C2 Cab with 79 miles, and they're throwing in the CPO! FWIW, it does have an odd options list.