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Winterkorn: Porsche Needs to Pump Up the Volume
by
Edward Niedermeyer
(IC: employee)
Published: August 20th, 2009
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A BlueSport-based sub-Boxster? A “Roxster” Cute Ute based on the Tiguan? A Panamera coupe? VW CEO Martin Winterkorn’s interview with Manager Magazin is sure to make Porsche purists sweat. Sure, he says “a Porsche must remain a Porsche.” But how else does Winterkorn expect the Zuffenhausen boys to sell 150k units per year by 2012, let alone 200k by 2018? Just as a reminder, Porsche currently sells about 75k units per year, Cayennes and all. But, as Winterkorn modestly asks, “who plays the multi-brand game better than us?” Yikes!
Edward Niedermeyer
More by Edward Niedermeyer
Published August 20th, 2009 2:23 PM
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