Data Dump Day at TTAC: They Think It's All Over

Robert Farago
by Robert Farago

It is now. The June U.S. new car sales stats are in and we can see some definite general trends. busts some chops for us Inside Baseball auto folk. Chrysler is the biggest loser, shedding five almost six percent market share in the last two years. It would look a LOT more if this chart was chronicling retail sales; some ChryCo models are so fleet it Hertz. As ToMoCo’s also holding the line on incentives, and doesn’t want to look like the bad guy during Motown’s meltdown, they’re probably OK (ish) with a steady 25 percent. Ford gets a big ass bump and surprise! GM is doing better than it was two years ago. (So much for ex-CEO Wagoner’s “bankruptcy will kill us” meme.) Still, one wonders who’s going to get the goodies as Chrysler continues to tank, and GM follows suit.

Robert Farago
Robert Farago

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  • Lw Lw on Jul 06, 2009

    The column in the lower far right is the spooky one. OUCH...

  • Strippo Strippo on Jul 06, 2009

    Interesting reading in "Part 2" as well. It's possible that a year from now we'll be talking about how the Fiesta enabled Ford to overtake Honda in the US car-selling bidness. Also, GM dropping below Ford in light trucks is huge given that traditionally Ford always struggled to stay ahead of the Chevy brand alone. It looks as if Obama can't actually perform miracles after all.

  • John Horner John Horner on Jul 06, 2009

    Honda sold 100,420 vehicles in the US in June 2009. Chrysler only move 68,297. The term "Big 4" is misleading if Chrysler is included in the list. Also, for all the Hyundai is gaining ground yakkety-yak, they still only did 37,943 units in June. Zoom-Zoom Mazda? A paltry 13,729. Saab: 779. Ouch. The WSJ's data center for auto sales is pretty darn impressive, and doesn't require a subscription: BTW, is hardly a non-partisan source.

  • Ronin Ronin on Jul 06, 2009

    Tracking incentives might be useful, but if we do we should also track increases in MSRP. Several manufacturers have been progressively bumping up MSRP over the last year.