Ford Fiesta Movement Website: The New New Knight Rider?
You know what I mean: it’s so bad, it’s good. And make no mistake about it: Ford’s fiestamovement.com is really bad. Garishly, gloriously, car-crash-by-the-side-of-the-road bad. We’re talking 100 pre-release Fiesta “agents” assigned reality TV show style missions by someone who smokes a large quantity of top shelf cannabis on a regular basis. “Take someone to the ocean who’s never been” [LSD optional?]; “Go to your favorite fast food joint order one of everything and give it away” [heads-up Ford: the days when McDonalds sold three items are well and truly over]; and “Blindfold a friend and take them away” [lawyer on speed dial]. It’s friggin’ endless. And the best/worst bit? ALL the agents blog. Twitter. YouTube. There hasn’t been such a surreal yet completely earnest multimedia agglomeration of [tangentially] auto-related inanity since, well, ever. I’m telling you: Ford has a major hit on its hands here.
More by Robert Farago
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She's cute, I'll give her that. But cute or not, I have no patience for video clips at this time, so I skipped it. And yes, that's like a "Gummy Chicken Head". Is there some sort of inside joke I missed out on? And one other thing. Jokes, quips, and snide comments about suicide are not cool. Back around 1989-90, a friend of mine committed suicide. It was a heartbreaking time in my life and my other friends' lives, because we all knew this guy. Even now I still wonder what might have been. So please make a special note-to-self: Joking about, making snide comments about, or issuing so-called facetious wishes for somebody to do this are on the all-caps NOT COOL / NOT FUNNY scale. I'm just sayin'...
Anyone remember when Mickey D's were test marketing (I think in Virginia) buckets o' chicken, and a lady went on local TV after pulling out a breaded, deep-fried McChicken Head? KFC breathed a sigh of relief. All of the panache that the Focus lacks, the Fiesta has... in spades. If they had offered it last year, I would likely not own an Elantra now.
The Fiesta will probably flop just like the Astra did at Saturn. This campaign is just as lamn as Saturn's kiss and Astra. We all know after a year on the US market only 25,000 Fiestas will find buyers.
The day after I eat Taco Bell I have my very own Fiesta Movement. At the end of the day however the important thing is that Ford is engaging in some very out there viral marketing that is getting at least some young people to pay attention. Ford has probably figured out that the mid life baby boomers have too much import penis in their mouths to ever consider a domestic and that they'd better 'em while they're young.