Volt Birth Watch 133: No Confidence
Chevy’s Volt “will likely be too expensive to be commercially successful in the short-term,” reveals the PTFOA in what amounted to stunning news for Volt boosters and no one else. Wasn’t the Volt supposed to justify the whole bailout in the first place? The DetN‘s Scott Burgess takes the “yeah, but” tack, spinning expensive impracticality into farsighted vision. With a little help from his friends, of course. “In hybrid technology, it’s hard to argue that we’re not behind,” GM’s Rob Peterson tells Burgess. “But we believe we have a better solution.” And what of that $40K price tag that the government says will require “substantial reductions in manufacturing cost in order to become commercially viable?” “It’s a transformational technology,” says Peterson. “That’s part of the reason the cost is so expensive. But we believe if you start in the right direction, as the supply base matures, the volumes of the vehicle increases and the costs will go down.” If. As. Will. As in “we hope.” Meanwhile, someone has to pick up the bill and worry about the viability of a firm that is staking everything on an unprofitable-at-$40K moon shot. Needless to say that someone ain’t Bob Lutz . . . .
Having witnessed the horrors of the Wagoner shit-canning and the PTFOA Volt diss, gm-volt.com’s Lyle Dennis had to turn somewhere for an encouraging word. And who gives a better knee-deep-in-guts, battlefield pep talk than Maximum Bob Lutz? “Thanks for your concern,” writes Lutz. “Volt will survive and prosper. We know the numbers better than the Government…we furnished them! First-generation technology is expensive, but you can’t have a second generation without a first generation. Common sense and intelligence will prevail, here!”
As if to disprove Lutz’s point, a gm-volt.com post from a few days ago reveals that GM doesn’t know what the Volt’s MSRP will be yet. But the crazy part is the explanation why. They ‘re saying that fuel prices in 2011 will be the determining factor in setting the Volt’s price. “We’re not wishing for higher petroleum costs, but the economic viability of what we’re doing only gets greater with higher fuel prices,” GM’s Bob Kruse tells gm-volt.com, “$1.50 [a] gallon gas is not helping our business case.” The upshot though, is that GM will charge as much as it possibly can for the first generation of Volts because it won’t make money at any price point. And it seems that only the government is worried about the effect that this “charge what we can” scheme might have on GM’s competitivity.
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- Arthur Dailey We have a lease coming due in October and no intention of buying the vehicle when the lease is up.Trying to decide on a replacement vehicle our preferences are the Maverick, Subaru Forester and Mazda CX-5 or CX-30.Unfortunately both the Maverick and Subaru are thin on the ground. Would prefer a Maverick with the hybrid, but the wife has 2 'must haves' those being heated seats and blind spot monitoring. That requires a factory order on the Maverick bringing Canadian price in the mid $40k range, and a delivery time of TBD. For the Subaru it looks like we would have to go up 2 trim levels to get those and that also puts it into the mid $40k range.Therefore are contemplating take another 2 or 3 year lease. Hoping that vehicle supply and prices stabilize and purchasing a hybrid or electric when that lease expires. By then we will both be retired, so that vehicle could be a 'forever car'. Any recommendations would be welcomed.
- Eric Wait! They're moving? Mexico??!!
- GrumpyOldMan All modern road vehicles have tachometers in RPM X 1000. I've often wondered if that is a nanny-state regulation to prevent drivers from confusing it with the speedometer. If so, the Ford retro gauges would appear to be illegal.
- Theflyersfan Matthew...read my mind. Those old Probe digital gauges were the best 80s digital gauges out there! (Maybe the first C4 Corvettes would match it...and then the strange Subaru XT ones - OK, the 80s had some interesting digital clusters!) I understand the "why simulate real gauges instead of installing real ones?" argument and it makes sense. On the other hand, with the total onslaught of driver's aid and information now, these screens make sense as all of that info isn't crammed into a small digital cluster between the speedo and tach. If only automakers found a way to get over the fallen over Monolith stuck on the dash design motif. Ultra low effort there guys. And I would have loved to have seen a retro-Mustang, especially Fox body, have an engine that could rev out to 8,000 rpms! You'd likely be picking out metal fragments from pretty much everywhere all weekend long.
- Analoggrotto What the hell kind of news is this?
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Ressler: "Prius and Volt are different cars, different architectures, different designs. A parallel hybrid, with neither powerplant optimized for exclusive motive use isn’t the same as a pure electric-drive car that has a range-extending generator fueled by hydrocarbons. Prius isn’t an electric car; Volt is." Examine the components in the car... the Prius is electric when it needs to be, ICE-driven when it needs to be and both when it's optimal to be both. Increase the battery, upsize the electric motors and it's an electric vehicle more often. Eventually, those components are large enough and/or the right price for it to be a serial electric. The Volt is a commitment to an uneconomic technology. As prices fall, the Volt becomes a more realistic purchase for the mainstream. In the interim, Toyota kicks GM's ass. Ressler: "Well, in fact, neither Ford nor Toyota has demonstrated they “know exactly how to [build an RE-EV or EV] .” GM has built and fielded a modern electric car in the past. I suggest you check out the Rav4-EV owner's gallery on EVNut.COM and refresh your memory as to which manufacturers have "built and fielded a modern electric car in the past." While you're doing that, you can reflect on which ones are still in the field. In fact, Toyota has participated in the development of an RE-EV. Check that same site for "long ranger," a trailer designed to extend the range of any electric car. Want elegance? The trailer idea allows the manufacturer to build an optimized BEV unhindered by range-extender overhead except when it needs it. No, Toyota didn't get too directly involved but they supported the project and undoubtedly learned from it. And I know how fond you are of a new paradigm... think about renting the range-extender only when necessary. You buy a BEV and you rent the range-extender only as necessary. This allows the ICE/generator end of the vehicle to be upgraded, modernized or resized as necessary for the task at hand. Caught somewhere with a flat can because you inadvertendly exceeded your BEV range? A Triple-A service of the future would include bringing you a range-extending trailer when you call in. Kix: "I’ve heard some assert they won’t buy the Volt because, although it is, kinda/sorta, an EV, it still has a gas engine in it. Ressler: "There’s always somebody who doesn’t get it. Not a stopper." Let me rephrase that, "I've heard some EV-fanatics assert..." Of course it's not a stopper but it's another chunk of a niche market they're not going to get. Ressler: "This is exactly why Volt makes sense. The development cost supports iterations for different prices and uses. It’s an electric car. Period. Selling a version sans the range extender is an incremental project and, sure, it should be an option. That’s not an argument for killing Volt." OK... so extending and modifying the Volt platform is natural and makes sense for the Volt. Toyota or Ford can change the parameters, relative sizes, capacities and ratings of their components (or even remove them altogether). But the Volt is superior partly because it can do this whereas the competition... also can do this. But they're inferior in this regard, anyway. Sure, I understand you. You should really spend more time over at GM-Volt. You'd fit in very, very well. Ressler: "If Toyota or Honda built a Volt-style series hybrid, it would outsell their parallel hybrids once the market understands the difference." Another assertion without a shred of evidence. People will buy a vehicle that meets their transportation needs at a good price. They are averse to large up-front investments with paybacks in excess of a couple years (although technophiles can be persuaded to do certain things for the gee-whiz factor... those with the means, anyway).