Ferrari 599XX: You Can't Buy It Any Time You Like, But You Can Never Drive
Not on a public road, anyway. Pistonheads reports that Ferrari will unveil its “invitation only” 599XX program at the Geneva Auto Show tomorrow. “Described as a rolling technological laboratory aimed at a select group of clients, Ferrari says the 599XX incorporates ‘the most advanced the technologies from road-going and F1 research, many being used for the first time and having been developed exclusively for this special car’ . . . the Ferrari FXX project introduced in 2005, the 599XX will be available only to a handful of extremely wealthy clients who will probably never get to drive the cars on the road. Instead they will be invited to attend regular sessions at Ferrari’s test track, where they can experience the latest performance innovations in the company of Ferrari engineers and test drivers.” So Ferrari’s customers will pay for the marque’s research and development, and don’t even get to park a car in their garage? Now that’s what I call brand power. Provided, you know, they pull it off. 2009 is not 2005, in case you hadn’t noticed.
Why not add one more X? I mean, if you're gonna go car porn, go ALL THE WAY.
People are weird. All the new technology is likely going to show up in the next base Ferrari (F420?), so these suckers will be wasting money on an uncomfortable, stripped down kinda stale car (2003?) just to have the tech a year before anyone else does.