Americans, Eat Your Heart Out: China Gets New Fiesta Now

Bertel Schmitt
by Bertel Schmitt
americans eat your heart out china gets new fiesta now

In the olden days, the headquarter markets got all the new toys first. Joint ventures and subsidiaries abroad had to wait a whole generation, until tooling, machinery, sometimes whole assembly lines were crated up and shipped abroad. Especially in China, this had attracted criticism, as in “we don’t want your hand-me downs.” With computer aided manufacturing and robots, the introduction of new models to other markets was sped up significantly. Now, China can’t complain anymore. This week. Ford China started manufacturing the seventh Generation Fiesta subcompact at their Nanjing plant, only months after the first cars had hit the market in Germany last October. Nanjing is the second plant in the world to build the car. In China, the Fiesta will go on sale late in the first quarter. The Fiesta was shown at the North American International Auto Show in 2007 under the name, “The Verve,” but Americans will have to wait until 2010 before they can buy it domestically. In Europe, they can’t make enough of the little guy.

Ford has sold more than 61,000 Fiestas in its 19 European markets during its two months in showrooms. It is the auto maker’s second-best selling vehicle behind the Ford Focus.

Ford has been touting the Fiesta as its first “global car” since a version of the vehicle – with very little changes – will be available in almost every car market where Ford has a presence, the Nikkei (sub) writes.

China can even be proud of a Fiesta first: The Nanjing plant will be the first facility to build the four-door sedan version of the Fiesta. Fiesta production will begin later this month at Ford’s plant in Valencia, Spain. In 2010, Ford and Mazda’s joint-venture facility, Auto Alliance Thailand, in Rayong will begin producing the Fiesta for other major Asian markets. At that time, Ford’s plant in Cuautitlan, Mexico, will build the Fiesta for the U.S. and other North American markets.

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  • Martin Schwoerer Martin Schwoerer on Jan 19, 2009

    This is a highly interesting phenomenon, already observed some time ago when Ford started selling the S-Max in China. What does this say about the American market? One might conclude that Americans simply don't want the best products they can get. But I think that's wrong. I would say American automotive particularism is a product of the unique regulatory landscape: low fuel taxes and SUV-oriented passive safety requirements. So people tend to prefer heavy, low-cost, fuelish vehicles. Which leads to a question: why does Ford think it will be able to make money in the U.S. in 2010 with Euro-Fords?

  • Seth L Seth L on Jan 19, 2009

    The list of great cars that are not available in the USDM is getting really really long. I'm at a loss to think of what we get that the rest of the world doesn't (that I wouldn't easily give up). Is the Mustang NA only? That's a keeper. After that, I draw blanks.

  • Nrd515 I don't really see the point of annual inspections, especially when the car is under 3 years (warranty) old. Inspections should be safety related, ONLY, none of the nonsensical CA ARB rules that end up being something like, "Your air intake doesn't have an ARB sticker on it, so you have to remove it and buy one just like it that does have the ARB sticker on it!". If the car or whatever isn't puking smoke out of it, and it doesn't make your eyes water, like an old Chevy Bel-Air I was behind on Wed did, it's fine. I was stuck in traffic behind that old car, and wow, the gasoline smell was super potent. It was in nice shape, but man, it was choking me. I was amused by the 80 something old guy driving it, he even had a hat with a feather in it, THE sign of someone you don't want to be driving anywhere near you.
  • Lou_BC "15mpg EPA" The 2023 ZR2 Colorado is supposed to be 16 mpg
  • ToolGuy "The more aerodynamic, organic shape of the Mark VIII meant ride height was slightly lower than before at 53.6 inches, over 54.2” for the Mark VII."• I am not sure that ride height means what you think it means.Elaboration: There is some possible disagreement about what "ride height" refers to. Some say ground clearance, some say H point (without calling it that), some say something else. But none of those people would use a number of over 4 feet for a stock Mark anything.Then you go on to use it correctly ("A notable advancement in the Mark VIII’s suspension was programming to lower the ride height slightly at high speeds, which assisted fuel economy via improved aerodynamics.") so what do I know. Plus, I ended a sentence with a preposition. 🙂
  • ToolGuy The dealer knows best. 🙂
  • ToolGuy Cool.