Honda Kills NSX as Net Income Falls 62%

Robert Farago
by Robert Farago

Autocar [UK] reports that Honda CEO Takeo Fukui slipped this little nugget into his end of year speech: the new NSX is toast. While the fact that Honda has also deep-sixed their plans to introduce the Acura brand to Japan in 2010 ( reported by Bertel this morning), the death of the NSX will likely catch the eye of the enthusiast press. It’s something of a climb-down for the HoMoCo CEO, who told Autocar last year that “The new supercar is necessary for Honda.” Of course, that’s so last year, what with Marketwatch reporting that Honda cash flow isn’t. More specifically, Bloomberg tells us “Sales are forecast to drop 13% to 10.4 trillion yen, down from the previous estimate of a 3% drop to 11.6 trillion yen. Operating profit will likely drop 81% to 180 billion yen, worse than the 42% decline to 550 billion yen that had been expected.” In other words, this is Honda’s second revised fiscal outlook in two months. In case you missed that, “The situation is worsening by the day and shows no sign of recovery,” Fukui pronounced at a press conference in Tokyo Wednesday. And this is a business in which we want Uncle Sam to invest?

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4 of 24 comments
  • 200k-min 200k-min on Dec 17, 2008

    No complaints here. A NSX that isn't mid-engine isn't an NSX I would ever want to own. The original NSX is still a beautiful vehicle and hopefully someday I have one in my garage.

  • Geotpf Geotpf on Dec 17, 2008

    It was canceled because halo cars like the NSX almost always lose money, even in a good economy.

  • WhatTheHel WhatTheHel on Dec 17, 2008

    Eric_Stepans, I'm basing the CR-Z price on the rumored base price 25,000 euros which is over $40,000 Canadian to me. I realize European prices are not mirrored to ours but I used it as a guesstimate. The X6 competitor I mentioned is the rumored Acura CUV that is currently testing. Like Acura needs one of those. How about a G37 competitor? As for the S2000 replacement... I won't even speculate on that. All I can say is it should have been an Acura in the first place. A $50,000 (Canadian) branded Honda seems a bit out of whack.

  • Johnson Johnson on Dec 17, 2008
    SkiD666: You also have to wonder how much Toyota’s loss will be. What I wonder is why do people keep thinking Toyota is going to post a loss? Toyota makes much more profit than Honda, and even under the current economy Toyota is still expected to post a big profit in 2009.