Toyota's New Mississippi Plant Still a Go. For Now…

John Horner
by John Horner
toyotas new mississippi plant still a go for now 8230

According to the AP, “Toyota Motor Corp. said Friday that for now it is sticking with plans to open its new Mississippi plant in 2010 despite media reports that Japan’s top automaker is mulling a delay.” Mississippi was originally supposed to get Highlander production.. Those plans ran aground on $4 a gallon gas. In a fit of hybrid mania, Toyota Mississippi jumped off the Highlander horse and onto the Prius this past July… just in time to see crude oil prices peak and roll over. Remember all that talk of building a Scion-like separate Prius brand? You have to think that plan is on hold. “Earlier this month, Toyota said its net profit for the July-September quarter plunged 69 percent. The car maker also downgraded its full-year profit forecast to 550 billion yen ($5.5 billion) — about a third of last year’s result. Executive Vice President Mitsuo Kinoshita said after the earnings release that the company had convened an ‘Emergency Profit Improvement Committee’ to cut costs and maximize revenues. Toyota is also assessing its manufacturing operations by ‘re-examining aspects such as the timing and scale of new projects.'”

The case for ramping-up Prius production– which looked brilliant only a few months ago– now seems extraordinarily high-risk. Honda is launching an overdue frontal attack on the Prius with the new Insight, fuel prices are falling like a rock, feel-good by buying green posturing has been replaced by feel-good by buying nothing pragmatism and a new administration less friendly to buying Japaneso is coming to power. With money tight and buyers on strike, is there any need for more Toyota production capacity of any kind? What if one or more of The Big 2.8 packs it in? What if they don’t? Times like these drive even the most sober-minded long-range strategic planners to binge drinking. More saké!

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  • M1EK M1EK on Nov 14, 2008

    The only way fuel prices stay this low for very long is if we enter another global depression (odds of this are non-trivial but still low). The same math about oil production holds now - the difference is that the demand curve lurched a bit; the supply curve is still not going to get any bigger (vertically) going forward.

  • Jnik Jnik on Nov 14, 2008

    My God!!! Mississippi has ELECTRICITY now?? They're moving up in the world!!!

  • Jpolicke Manufacturers put such little effort into making AM reception sound like anything tolerable to listen to, they may as well drop the pretense and eliminate it altogether. Maybe it's not coincidental that my last car that had decent reception also had a traditional metal stick for its antenna.
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  • Irvingklaws Still listen to AM from time to time. Mostly just to find what's out there, often just after something has cleared all my presets. Lots of christian and rightwing politic talk shows, but there's still music, local news, traffic, and weather. I've found lots of non-English (as a primary language) stations as well. Kind of like local access cable. You can find more local content that can't get air time on the big stations. It can be fun to explore on trips just seek/scanning up and down the dial.
  • Oberkanone AM is choice for traffic reports, local news, and sports. FM is choice for music. I don't own a cell phone. How often is AM radio accessed? Over 90% of drives I use AM at some point.
  • Art Vandelay So half of them voted for the same people that were selling them out and taking bribes? Wow