This Is Sick: European Auto (Non-)Sales

Bertel Schmitt
by Bertel Schmitt

Scientists all over the world are in a mad scramble to find a vaccine against the vehicular flu, commonly called “motor malaise.” Now, Europe also finds itself in the grips of the pandemic. Today ( Farago beat me to it), the European association of auto makers ACEA released their January through October numbers. Analysts from the automotive anorexia formerly known as America may envy the fact that from January to October, Europe (as defined by ACEA) fell only 5.4 percent to 12.852m units. Taking a closer look, we now know why the EU was so eager to enlarge eastwards. In the new easterly member states, there was at least an ittsy bit of growth, 2.5 percent for the first 10 months. Without the eastern comrades– make that members– the EU would be looking at an even heftier percentage-letting. Have a Maalox, or a stiff drink, and read on, if you dare ….

Whence came October, Europe got word of something called financial crisis, and people started to avoid the breeding grounds of the vehicular flu, previously called dealers’ showrooms. The result: a whopping 14.5 percent October downturn compared to the previous year. Tu felix Austria was the only Western European country to buck the dire October trend. Mountainous Austria was up four percent in October, probably in celebration of their tiny country being in control of mighty Volkswagen soon, or already, maybe not. Spain is Europe’s absolute beyond-salvage basket case, with an eye-popping loss of 54.6 percent in October. Ireland is in the reds to the tune of 40 percent. UK down 23 percent. Germany, 8.2 percent lower than the already weak October of last year. France, 7.4 percent down in October. For the first ten months, sales in Deutschland and neighboring Frankreich are relatively flat with +0.3 percent and + 2.2 percent, respectively.

If you want good news, go east, young man. The Polish market expanded in October 12.3 percent. From January to October, the Poles are up 9 percent – not a joke. The second biggest market in Europe’s East is Romania, but they screwed the idyllic picture by going down 10.6 percent in October. So where is the next shoe to drop? Lower car sales in Abu Dhabi? Entirely possible. Abu Dhabi’s National reports that even the sheiks “are cutting back their spending on luxury goods, overseas flights, eating out and entertainment.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Bertel Schmitt Bertel Schmitt on Nov 14, 2008

    @JJ: Yes, that's him. Sorry for misspelling the name of the true inventor of the VW bus, and friend of hippies worldwide.

  • Matt Matt on Nov 14, 2008

    my friends at work have told me that if i want to find really nice empty roads, i just need to go to east germany. :-P

  • MaintenanceCosts If only it had a hatch. The Model S is so much more practical, has similar performance in non-Plaid form, and is $20k more - and the $20k premium seems almost worth it just for the hatch.
  • Lorenzo I'm not surprised. They needed to drop the "four-door coupe", or as I call it, the Dove soap bar shape, and put a formal flat roof over the rear seats, to call it a sedan. The Legacy hasn't had decent back seat headroom since the 1990s, except for the wagons. Nobody wants to drive with granny in the front passenger seat!
  • Analoggrotto GM is probably reinventing it as their next electric.
  • Vatchy What is the difference between a car dealer and a drug dealer? Not much - you can end up dead using what they sell you. The real difference is that one is legal and one is not.
  • Theflyersfan Pros: Stick shift, turbo wagonExtra tires and wheelsBody is in decent shape (although picture shows a little rust)Interior is in decent shapeService records so can see if big $$$ is coming upCan handle brutal "roads" in Uganda, Rwanda, and Tanzania, although the spare wheels and tires will be needed. (See picture)Cons:Mileage is high Other Volvos on the site are going for less moneyAnyone's guess what an Ontario-driven in the winter vehicle looks like on the lift.Why wasn't the interior cleaned?Clear the stability control message please...Of course it needs to cross the border if it comes down here. She lowers the price a bit and this could be a diamond in the rough. It isn't brown and doesn't have a diesel, but this checks most TTAC wagon buyer boxes!
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