The Under Reported Chrysler Product Strikeout

John Horner
by John Horner
the under reported chrysler product strikeout

While unnamed sources in undisclosed locations continue pushing rumors about Chrysler’s marriage plans, the fact that Chrysler’s problems are rooted in one of the worst product lineups on the planet goes largely unnoticed. The AP’s Tom Kishner bucks that trend with his piece [via yahoo] No big sellers in sight to save troubled Chrysler. “Of Chrysler’s 26 models on sale in both 2007 and 2008, only four have sold more this year than last, and three of those are small-volume niche vehicles such as the Dodge Viper. The company’s market share has dwindled from 16.2 percent in 1996 to 11 percent this year, according to Ward’s AutoInfoBank.” The main blame for the heaping pile of losers in Chrysler’s showrooms is spoken auf Deutsch. “‘The truth is Daimler did them no favors,'” said Jim Hall, managing director of 2953 Analytics of Birmingham, Mich. ‘They approved products that previous Chrysler management wouldn’t have approved if they were completely drunk and beaten crazy.'” Cerberus has done nothing to improve matters, and has given up on any plans to lead the turn around of a Once Proud American Company. The best of Chrysler latest products are the new Ram and recent minivan redesign. Nice try, but the redone Ram remains an also ran in the truck wars. Ford and GM certainly aren’t about the cede any share of the already soft truck market. About that much hyped minivan redesign? It has done nothing to salvage Chrysler’s share of an imploding market segment. Minivan sales peaked at over 1.3 million units in 2000, but are expected to end 2008 at less than 650,000. Outside of the Rams and the Vans, things are even worse! Sebring, Nitro, Commander, Avenger, Caliber … the list of crap products goes on and on. Cerberus-Chrysler has more heads on it’s portfolio of dogs than even hell would sit still for.

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  • Nick Nick on Nov 04, 2008

    It still astonishes me that a foreign company can acquire an American company, lay waste to it, then abandon it to die. I am no socialist, but there is something deeply wrong when the people behind this disaster can simply walk away. How about closing the borders to Mercedes for oh, a decade or so. I'd love that.

  • Fallout11 Fallout11 on Nov 04, 2008

    I sense a little revisionism here, guys. By 1995 the bloom had started to come off the Jeep/AMC acquisitions. It was those that saved Chrysler a second time, even as the K-car and minivan magic was winding down. The only other thing Chryco had was Mitsubishi/DiamondStar (e.g. Colt, Ram D-50, Laser, Conquest, Stratus, etc) products. The LH series vehicles, Neon, and Grand Cherokee were all AMC legacy, already in development when Chryco took over. Even the new Ram was AMC personnel designed. Chrysler had nothing of its own, as others have pointed out earlier in this post, and an American keiretsu plus vehicle centers or not, Chrysler still made vehicles with detonating transmissions that couldn't keep their paint. Throw in Capt. Kirk and Iaccoca's attempted coup, and Eaton could see the writing on the wall well enough. The Germans badly overpaid, saving the "Crisis Corporation" once more, only to see it slip away under their watch.

  • Redapple2 I d just buy one already sorted. Too many high level skills (wiring, paint, body panel fitment et. al.) that i dont have. And I dont fancy working 100 s of hours for $3 /hour.
  • 28-Cars-Later I'm actually surprised at this and not sure what to make of it. In recent memory Senator Biden has completely ignored an ecological disaster in Ohio, and then ignored a tragic fire in Hawaii until his handlers were goaded in sending him and his visit turned into it's own disaster, but we skipped nap time for this sh!t show? Seriously? We really are through the looking glass now, "votes" no longer matter (Hillary almost won being the worst presidential candidate since 1984 before he claimed the crown) and outside of Corvette nostalgia Joe doesn't care let alone know what day it happens to be. Could they really be afraid of Trump, who AFAIK has planned no appearance or run his mouth on this issue? Just doesn't make sense, granted this is Clown World so maybe its my fault for trying to find sense in a senseless act.
  • Tassos If you only changed your series to the CORRECT "Possibly Collectible, NOT Daily Driver, NOT Used car of the day", it would sound much more accurate AND TRUTHFUL.Now who would collect THIS heap of trash for whatever misguided reason, nostalgia for a much worse automotive era or whatever, is another question.
  • ToolGuy Price dropped $500 overnight. (Wait 10 more days and you might get it for free?)
  • Slavuta Must be all planned. Increase price of cars, urbanize, 15 minutes cities. Be poor, eat bugs