The Departed… Me

Justin Berkowitz
by Justin Berkowitz
the departed 8230 me

CNN reports that the U.S. said goodbye to 1.2m jobs in 2008. One of them was mine. Last week, TTAC’s corporate mothership took a hard look at the books and concluded that the Managing Editor position is not part of TTAC’s best financial interest. This isn’t specific to The Truth About Cars. Advertising-driven websites follow a very young business model; when sites like Facebook and MySpace are having a hard time drawing in advertisers, you know it’s tough for everybody else. The Truth About Cars, as always, will keep going and be strong. While it doesn’t benefit me personally, this is the kind of decision we always criticize car manufacturers for not making: the right one. We all love The Truth About Cars, or at least many of us do, and for it to stay around, it has to be fiscally responsible. As a result, they’ve given me a jump start in looking for the next step in my career. Which is okay. Meanwhile, I’ll still be doing blog posts, reviews and the occasional editorial for TTAC. In all honesty, I can’t help but tell the truth.

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4 of 38 comments
  • Autonut Autonut on Nov 10, 2008

    Good luck. I hope you will drop a line now and then. Sense of humor is commodity that is hard to put $$$ on.

  • Noreserve Noreserve on Nov 10, 2008

    Good luck in whatever new endeavor you find yourself Justin. I've enjoyed reading your reviews.

  • Rudiger Rudiger on Nov 10, 2008

    McQueen really did miss that turn in Bullitt and the amount of wheel-hop was dramatic when he did a burn-out backing up. I'm a little unclear as to how it applies to departing the premises but it's still a good picture, regardless.

  • Landcrusher Landcrusher on Nov 10, 2008

    JB, I am glad you won't actually be leaving, especially since I just got a lot more respect for you (and for RF). It's a shame more organizations can't have employ relations like TTAC.