Detroit Auto Show Dies Another Day
We’ve already reported Nissan’s decision to take a powder from the hugely expensive business of cock-walking at Cobo. As the Brits would say, the other shoe has dropped. Honda has announced that it will announce bupkis at this January’s North American International Auto Show. It’ll show show-goers what it’s got– and that’s it. Bloomberg reports the reason: “The Asian brands are mired in the industrywide slump that cut U.S. auto sales by 15 percent through October. U.S. automakers led by General Motors Corp. are seeking $25 billion in federal loans to help stave off a financial collapse.” Cutbacks fer sure, but the missing message is clear enough: Detroit’s auto show is fading fast. The fact that unions have driven-up the cost of the show is one show-collapse-related irony. Toyota’s decision to stay the course and unveil new models is another.
More by Robert Farago