Auto-Internet Uber Alles
Almost 90 percent of people surveyed in eight countries use the Net as the first source of information for car purchasing purposes. Consultancy Cap Gemini brings us the not-entirely-surprising news, after interviewing 3k people in the US, in Germany, France, the UK and the BRIC haus (Brazil, Russia, India and China). Ten years ago, only eleven percent of car consumers went online for information (BRIC discounted). More revelations. Indian pistonheads are the most avid users of autoblogs and forums. Brazil is home to the highest percentage of people who’d like to buy a car online. Some 17 percent of Chinese resp9ondents expect to be able to afford a luxury car in the future. (Only three percent of Europeans hope to be so lucky, lucky, lucky.) The Chinese are pretty demanding, too; two thirds say they expect a car maker (or dealer) to reply to an email inquiry within four hours. Good luck with that in the West. The death of old media seems to be happening firstest and the mostest in places where the old media was never new. Figures.
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