Such a Deal! Pricing Info on New 2010 Chevrolet Camaro
The first Camaros won’t reach dealers until next March, but dealers have just started taking orders. The 300-horsepower V6 starts just under $23k (with “heritage steel” wheels). The 422-horsepower SS V8–- with standard 20-inch higher performance tires–-starts just under $31k. Both prices are surprisingly competitive. The Camaro V6 lists for about $1,300 less than a similarly equipped Dodge Challenger V6. Adjusting for remaining feature differences reduces the price difference to about $700. And the Camaro’s V6 kicks out another 50 horsepower. The Camaro V6 costs about $1,600 more than a similarly equipped 210-horsepower Mustang V6. Adjusting for remaining feature differences–- such as the Camaro’s standard side curtain airbags and stability control–- makes the vehicles’ prices just about level pegging. Yet the Camaro V6 has as much power as the Mustang V8, an independent rear suspension and significantly larger rims. The Camaro V8 (which will arrive after the V6) clocks in at about $2k below the 376-horsepower Dodge Challenger R/T with six-speed manual and 20-inch wheels– despite being nearly as powerful as the much pricier SRT8. Compared to the 300-horsepower Ford Mustang GT, with 18-inch wheels and an antiquated live axle rear suspension, the Camaro SS lists for about $3k more, or about $1k more after adjusting for feature differences. Bottom line: if you’ve been wanting a new Camaro, the list price shouldn’t get in your way. Now getting a car loan…
[TrueDelta is a TTAC partner site. We pay TD for their pricing and specification data.]
Michael Karesh lives in West Bloomfield, Michigan, with his wife and three children. In 2003 he received a Ph.D. from the University of Chicago. While in Chicago he worked at the National Opinion Research Center, a leader in the field of survey research. For his doctoral thesis, he spent a year-and-a-half inside an automaker studying how and how well it understood consumers when developing new products. While pursuing the degree he taught consumer behavior and product development at Oakland University. Since 1999, he has contributed auto reviews to Epinions, where he is currently one of two people in charge of the autos section. Since earning the degree he has continued to care for his children (school, gymnastics, tae-kwan-do...) and write reviews for Epinions and, more recently, The Truth About Cars while developing TrueDelta, a vehicle reliability and price comparison site.
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