Feel the Cash Burn: Chevrolet to Make "Significant" Cuts to Sports Advertising

Robert Farago
by Robert Farago
feel the cash burn chevrolet to make significant cuts to sports advertising

Bloomberg reports that the American Revolution may have to continue (start?) without America’s small town atheletes. “Chevrolet will stop promotions tied to college sports and only advertise during games, said Philip Caruso, national promotions manager. The brand will also eliminate partnerships with some of the smaller sports such as skiing, he said.” When you’re shutting off escalators and limiting voice mail to save some money, excising a big chunk of change like this makes sense. That said, check this out. “The economy is making us re-look at everything we do,” Caruso said in an interview after awarding Major League Baseball’s Roberto Clemente Award at the World Series in Philadelphia. “It’s cutting back mainly spending in the sports area and promotions as a whole, and then reallocating in some of those areas that help grow our business.” So, does that mean the previous ad spend wasn’t helping them grow their business? D’oh!

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4 of 12 comments
  • BlueBrat BlueBrat on Oct 27, 2008

    Oh thank god, no more of those damn This is our Country videos at every break during an NFL game... Now if someone could shoot the annoying gekko at every MLB break, we'd have some sanity back.

  • Juniper Juniper on Oct 27, 2008

    Sherman Lin I will do my best. Obviously GM has to cut back everywhere including advertising. But to stop all ads would be foolish. NASCAR has 250 million viewers each season. That is a lot of exposure. Plus, it is my opinion that these viewers are quite likely to consider a GM product if shopping for a new, or even used vehicle. And if you don't like NASCAR, you aren't watching, and don't have to "suffer" thru the ads.

  • 50merc 50merc on Oct 27, 2008

    I'd be for Chevy staying in NASCAR if NASCAR went back to its roots. They've forgotten that "SC" once meant "stock car." Okay, the cars were always modified to some degree, but there was a time when fans could watch competition between cars much like the ones they drove to the track. "Race on Sunday, sell on Monday" was true then. So let's see races between mostly-stock cars, with modifications mainly for safety (and common sense--straight pipes for sure; who wants to see a quiet race?). Limit gas tanks to five gallons, so efficient 4's can compete against big V8's, and put a sharp-cornered Ess in the course so braking, cornering and acceleration are important.

  • Usta Bee Usta Bee on Oct 27, 2008

    How about dropping all the concept cars and show cars that never see production. If you don't plan on building it why waste money making them ?.