China's BYD EVs Headed to Europe. Then Stateside. Allegedly.
While TTAC has Tesla on a Death Watch, aspiring Chinese EV-automaker BYD is getting massive street cred in The People’s Republic. In case you’ve got something called a life, BYD stands for “Build Your Dreams.” Since late September, “BYD” also stands for “Buffet’s Yankee Dollars.” Omaha’s Oracle liked the company so much he wrote a check for $230m for a 9.89 percent stake. [NB: Buffet knows the tax consequences lurking in a CFC— and we’re not talking chlorofluorocarbons.] Based in Shenzen, BYD is one of the world’s largest manufacturers of rechargeable batteries for cell phones. According to The New York Times, “the company also has a fast-growing auto-making unit that accounts for nearly a third of its revenue and makes fuel-efficient compact and subcompact cars for the Chinese market.” They have some bitchin hybrid and plug-in cars in the works with specs that scare the BYDickens out of the competition– if they’re half true. OK, make the jump for today’s BYDispatches.
2.) Reuters reports that BYD has signed up 10 distributors for its plug-in hybrid car in Europe ahead of its targeted entry in 2010. Fleet buyers including Deutsche Post AG’s delivery arm DHL Express have indicated initial interest, or so BYD says. Henry Li, General Manager of BYD Auto’s export trade division is electrified by the news. “We’ll start selling in Europe before we get into the United States.”
3.) Motorauthority says that BYD hybrids and plug-ins will definitely be on sale in the U.S. in 2010, after BYD is done “talking to some third-party consulting and engineering companies to get a thorough understanding of the safety standards” in the U.S. Good thinking.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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- W Conrad I'd gladly get an EV, but I can't even afford anything close to a new car right now. No doubt if EV's get more affordable more people will be buying them. It is a shame so many are stuck in their old ways with ICE vehicles. I realize EV's still have some use cases that don't work, but for many people they would work just fine with a slightly altered mindset.
- Master Baiter There are plenty of affordable EVs--in China where they make all the batteries. Tesla is the only auto maker with a reasonably coherent strategy involving manufacturing their own cells in the United States. Tesla's problem now is I think they've run out of customers willing to put up with their goofy ergonomics to have a nice drive train.
- Cprescott Doesn't any better in red than it did in white. Looks like an even uglier Honduh Civic 2 door with a hideous front end (and that is saying something about a Honduh).
- Kwik_Shift_Pro4X Nice look, but too short.
- EBFlex Considering Ford assured us the fake lightning was profitable at under $40k, I’d imagine these new EVs will start at $20k.
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Battery technology is fast becoming the key technology in the car business. Forget ICE or even Hybrid technology. It's fast becoming obsolete and worthless. If BYD's claims for range, recharge time and durability are legit they are far ahead in the race for the car of tomorrow, which is the battery electric vehicle. Now would be a good time for all other car makers to get involved in advanced battery technology. Remember the dinosaurs guys...Warren Buffett certainly did....
I want the car and the woman and I will be happy to travel to China to get either one.