Toyota: U.S. Market Hasn't Hit the Bottom Yet

Why the Hell would it? The U.S. “housing crisis” is far from over, money’s too tight to mention, getting credit’s a bitch and the consumer shift to more fuel efficient vehicles has left millions of SUV owners backwards/underwater on their loans. Amongst other things. Anyway, the idea that U.S. new vehicles sales have “bottomed-out” is a combination of wishful thinking and boilerplate bullshit, largely perpetuated by the weasel-word factory known as General Motors’ PR. (Show me ONE MONTH of sales gains and THEN we’ll talk.) As I wrote in my latest General Motors Death Watch, Automotive News [AN, sub] fell for– indeed perpetuated– this spinmeistery hook, line and sinker. In an attempt to atone for their shameless capitulation to Mark LaNeve’s mob, AN has followed-up with a micro-story on Toyota’s take on the American car market’s doldrums [via Reuters]. And here it is: “Despite signs of steadier U.S. auto sales in August, it remains uncertain whether industrywide sales in the largest vehicle market have hit bottom, Toyota Motor Corp. Vice Chairman Kazuo Okamoto said today. ‘It’s hard to say whether the U.S. market has hit bottom,’ Okamoto told reporters. Okamoto, speaking through a translator, also said that despite the recent decline in oil prices, Toyota, the world’s largest automaker, was still assuming oil prices would be higher over the long term as the basis for its product planning.”