Isuzu Says No Thanks To GM Truck Business
There have been rumors floating around that GM approached Isuzu with an offer to sell its mid-sized truck business. Rumors being what they are, multiple sources now say that Isuzu ain’t interested. Japan’s Corporate News reports that Isuzu and Toyota (5.9 percent owners) execs “sounded negative about the possibility the firm may buy General Motors Corp.’s truck operations.” According to that report, the two sides aren’t seeing eye to eye on a price for the operations, proving once and for all what a bitch the used truck market can be. Meanwhile, The Guardian reports that Isuzu President Susumu Hosoi says his firm “will struggle to hit its full-year net profit target and has ruled out buying General Motors’ mid-sized trucks business.” Hosoi-san was unequivocal, saying Isuzu is not even planning on increasing its 40 percent stake in DMAX, a North American diesel engine joint venture with GM. The only place Isuzu is currently planning a new major site? Saudi Arabia, of course. No, seriously…
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This is not the kind of market you would want to be selling GM divisions into. Isuzu was smart to back away. With Isuzu and Hino joined at the hip they don't need anything GM has for sale. Good luck finding a buyer for Hummer as well. Potential business unit buyers can simply wait for the liquidation sale just as GM's retail customers have been trained to do. These companies (D2.8) are in deep guacamole!
There goes my plans to be the first in line to buy the 2010 Isuzu Hombre XL...
The Isuzu Trooper was such a great vehicle (oil-burning issues notwithstanding). Why did they let it die? Why?
Roll over reports and the rest of the market began moving towards the luxury end of the spectrum. The American marketplace is a fickle place. We seem buy stuff as a herd leaving alot of good products to dry up and blow away. I think we are too critical and too specific in our wants. Yeah, I'm guilty too.