How Many New Cars Chrysler Will Debut In 2010? It Depends On Who You Ask…

Edward Niedermeyer
by Edward Niedermeyer
how many new cars chrysler will debut in 2010 it depends on who you ask 8230

As we’ve argued before here at length, Chrysler’s current “worst of the worst” predicament boils down to one word: product. And it’s not just that Chrysler’s current batch of products suck, there’s not much coming down the pipeline that shows any real promise. But that’s not stopping Auburn Hills from rolling out a new hype offensive, touting the awesomeness of Chrysler’s forthcoming 2010 lineup. Leading the charge is President and Vice Chairman Jim Press, who sees the Chrysler turnaround in historical terms. “For our company, we’re going to have a product renaissance in 2010 … just as the market is coming back,” Press is quoted as saying in the Detroit Free Press. “We’re not on the ropes,” he insists. “We’re not worried.” Why aren’t ya worried Jim? Because Chrysler’s going to be launching seven new vehicles in 2010, according to Press. Pinky swear. But then supply-chain philistine John Campi chimes in to promise “eight or nine” new Chryslers in the mythical 2010 model year. So which is it? Ask an analyst, and he’ll tell you that Chrysler is likely to have five new models for 2010: a new Jeep Grand Cherokee, a Dodge midsized SUV possibly called the Durango, a refreshed Chrysler 300 and Dodge Charger, and a reskinned Nissan Versa. Ask the same analyst (in this case Erich Merkle of Crowe Chizek and Co) where Press and Campi came up with their numbers, and your expert will suddenly be out of answers. “Maybe there is some variant that you could start counting. There are ways to double-count some things sometimes. It’s a bit of a stretch,” admits Merkle. Possibly indicating what the Cerburian dog might pull out of its “product pipeline” in 2010, Jim Press is going after the Chevy Volt. Having shown three “post prototype” EVs to its dealer council, Press notes “We don’t have enough money for a PR stunt. All we have is enough money to build a car that we can sell.” Luckily Chrysler still has the Freep for fawningly credulous no-cost PR. After all, getting a Chrysler dealer to publicly admit that “I am more excited about their product line than I have been in years and years and years,” is surely worth some kind of consulting fee. Or ad revenue.

Join the conversation
2 of 22 comments
  • Macca Macca on Sep 10, 2008

    Davey49: "The interiors don’t bother me at all. They’re usually well laid out and have lots of storage compartments. Feel doesn’t mean much to me. Color means a bit. The 1990s GM cars with the grey on dark grey was quite bland. I wonder what Chrysler cars has anybody that reads TTAC liked? It almost seems like they’ve insulted people personally by producing cars. It could be that people just hate everything." I'm sorry, but to claim that people are being harsh on Chrysler's interiors is just too much! When a Nissan Versa (SL) has more soft-touch surfaces than a Sebring Limited (that costs over $10 grand more), you've got a problem. Cheap plastics are mostly ubiquitous these days - but everything from the center console, door panels, and seatbacks are covered in stuff that wouldn't meet Fisher-Price quality standards. That's not subjective, that's just the truth. And just because material quality isn't a benchmark you subscribe to doesn't diminish that. My bro recently bought a year-old Sebring Limited to replace his wife's Pacifica. Ugh. Talk about faking smiles and compliments when you take it for a spin. The best part? It's starting to make noises while steering that sound eerily similar to their Pacifica before the steering rack (!) gave out. The Pacifica had less than 50k on the clock, and the Sebring is under 20k. Too bad he never listens to my car suggestions (Altima, Accord, heck Malibu). Aside from the pending mechanical issues, the interior is just plain cheesy. The gauges are made to look like some sort of aged paper and have indiglo backlighting. The analog clock is hopelessly plastic. The door panels are rock hard. Did I mention the plastic? Even with the leather, economy cars outclass this thing.

  • CommanderFish CommanderFish on Sep 10, 2008

    The confusion probably stemmed from the fact that hybrids of existing models at Chrysler are sometimes considered new models, and sometimes not. It's ridiculous, yes, but it makes sense because there's two hybrids that are supposed to be coming soon: A Ram Hybrid, and a hybrid version of the minivans. Hope that answers the question.

  • Carlson Fan At home always for the 7 years I've owned my Volt. Never once used a public charger.At 40+ MPG, It's cheaper to just burn gas if I need to get home versus paying the ridiculous rates at a public charger.
  • Deanst I applaud them for trying something different, even if I question its appeal.
  • Wjtinfwb 2 Focus owner, an '03 SVT 3dr. and a '16 ST. Both have been absolutely bulletproof and the '16 is an exceptionally great driving and riding little car. No rattles, squeaks, original brakes at 60k miles and the only replacement part was a new battery in 2019. The SVT was a riot to drive on a good road but a chore in daily commuting, the 2.0 Zetec had to have 5k on the tach to come alive and with the A/C on in Atlanta traffic, it was no fun. But dead nuts reliable in 133k miles and 9 years of ownership. Both had manual transmissions which eliminated the DCT complaint. Find a Focus with a manual if you're looking for a fun, cheap & sturdy car, I think you'll be pleased.
  • ToolGuy Riddle me this: Since Ford knows everything about manufacturing cars, and Mercedes-Benz knows nothing, which vehicle has more torsional rigidity, this 1999 Mustang convertible or a 'comparable' Mercedes convertible? Background information (plus a video from the good-looking Top Gear guy).Extra credit: Did Ford do the convertible conversion or did they outsource it? (And M-B?)
  • Jeff S Unless muscle cars and pony like cars come back in popularity they will continue to disappear. Seems like some commenters are still not aware that pickups, suvs, and crossovers are what is selling. Manufacturers are going to make what sells regardless of who is the President. It is strictly business.