AutoWeek is The Danbury Mint's Bitch
TTAC has a longstanding policy of exposing the sordid connection between mainstream automotive manufacturers and the mainstream automotive press. We feel compelled– compelled I tell you– to do so. A car is the average consumer’s second largest purchase. Propagating the myth that “there’s no such thing as a bad car,” or simply spinning spin on the spinmeisters’ behalf, is against the interests of the audience these publications pretend to serve. We’ve taken AutoWeek to task for their pro-everyone bias many times. But it’s a nuanced sort of deal, easily defensible by those who make their living riding on the carmakers’ gravy train. Except when it isn’t. The September 29 issue [print] has a full page, cardboard tear-out for the Danbury Mint’s ALL NEW! 1971 Plymouth Hemi ‘Cuda Convertible model. Pages 24 and 24 of Autoweek are headlined “ Newly Minted,” cataloguing (literally) four new Danbury unlimited edition replicas, Shouldn’t that be freshly minted? Anyway… “While we usually offer a glimpse of scale models from a variety of manufacturers,” the subhead announces. “this time, we’re focusing on the latest offering from the Danbury Mint.” Storm in a teacup? Obviously. Indicative of a wider journalistic malaise? Absolutely.
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Adub, Excellent letter but far too well written (lots of big words too) for them to understand it!
I've given up on the magazine. I need to get a bird so I can put the pages in the bottom of the cage.
Is there a single US automotive print magazine worth the time it takes to read? I like a couple of the Hemmings publications, but those are about the old car hobby. I can't find anything worth paying money for or spending time on at the newsstand regarding current production vehicles.
John Horner, Simple, print out the roughly 20 TTAC editorials posted here every month, bind, then enjoy your awesome, free magazine!