Scion Ad Suffers Scary-Ass Irony Failure: "United by Individuality"

Robert Farago
by Robert Farago
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  • on Aug 11, 2008

    [...] what you will about the Scion line (I understand many are put off by the officialitude of the Scion factory mod parts) the fact remains that what they are trying to [...]

  • Dolo54 Dolo54 on Aug 11, 2008

    @ carguy: thanks for reminding me to put that on my netflix. haven't seen that in years.

  • Alex Nigro Alex Nigro on Aug 11, 2008

    dolo54, Or you could play the video game. Yes, there's a video game- and a pretty damn good one, too- for the PS2, Xbox and PSP.

  • Dauer962 Dauer962 on Aug 20, 2008

    you can't even call it oxymoronic—obviously it's a play on words or supposed to sound paradoxical but somehow profound. (i think the irony part comes in where by being so "invididualistic" these people are all the same on a different level...i would just call them self-obsessed punks...i think the other irony part is that this culture must be so self-aware by now...cmon this stuff is so 2fast2furious already several times over) what actually bothered/angered/amused/intrigued me most is making the dork at the microphone some "urban dude" amalgam. what race is he (nondescript/hard to tell...)? he's probably not a college kid whose parents bought him the car. he probably has a part-time job. maybe community college. he enunciates some words normally and then gets all "urban" for some others. so yeah. i think it's the demographic targeting and implications it makes that bothers me.