Optional Jaguar XF Hood Ornament Looks Horrid

Justin Berkowitz
by Justin Berkowitz
optional jaguar xf hood ornament looks horrid

The Jaguar XF was meant to be a clean sheet car for Jaguar – a reboot of the brand, to use filmmaker parlance. With that in mind, Jaguar was planning on ditching the 'Leaper' hood ornament altogether. But old habits die hard, as I observed in my local shopping mall today. Presumably, too many people said to Jaguar "But it's supposed to have a leaper on the hood." They made their bed, and now they can lie in it. It looks horrible and out of place on the XF, which is a sleek and modern car. While cars themselves and many components tend to be phallic, this is just a little too far. Even if the XF's front end is a little bland, you don't want people to immediately know it's a Jag if it's going to look silly like this. But what's most important here is the lesson in listening to customers. Sometimes, manufacturers and dealers need to just say no.

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4 of 44 comments
  • Johnny Canada Johnny Canada on Aug 12, 2008

    Needs to be bigger. Feel free to post your Freudian analysis.

  • Kman Kman on Aug 12, 2008

    To expand on seoultrain's post: "Eek! A small penis!"

  • AlmightyPants AlmightyPants on Aug 15, 2008

    I've seen the leaping jag on the hood of maybe 1/3 of the XFs roaming the streets. I'm pretty sure Jaguar of Great Neck is the guilty party.

  • Wsn Wsn on Oct 09, 2008

    argentla said: I’m with AKM. The XF is not an ugly car, but it’s utterly anonymous. It could be a Lexus, it could be an Infiniti. Are you kidding? No way can this be a Lexus or an Infinity. Some Lexus and Infinity models may be bland, but still sleek. This thing is just ugly and can only come from the big 3. The Ford lineage is so obvious. They never cease to amaze me. This time they made a impossibly ugly car even uglier.