By on August 12, 2008

Dumber than a box of hairThe Jaguar XF was meant to be a clean sheet car for Jaguar – a reboot of the brand, to use filmmaker parlance. With that in mind, Jaguar was planning on ditching the 'Leaper' hood ornament altogether. But old habits die hard, as I observed in my local shopping mall today. Presumably, too many people said to Jaguar "But it's supposed to have a leaper on the hood." They made their bed, and now they can lie in it. It looks horrible and out of place on the XF, which is a sleek and modern car. While cars themselves and many components tend to be phallic, this is just a little too far. Even if the XF's front end is a little bland, you don't want people to immediately know it's a Jag if it's going to look silly like this. But what's most important here is the lesson in listening to customers. Sometimes, manufacturers and dealers need to just say no.

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44 Comments on “Optional Jaguar XF Hood Ornament Looks Horrid...”


  • avatar
    KatiePuckrik

    Oh my goodness! That’s like putting a moustache on the Mona Lisa!

    Or a diesel engine in a Ferrari……

    Oh well as Steve Coogan’s comedy character “Paul Calf” said:

    “Style is like the clap, you’ve either got it or you haven’t……and I’ve got it!”

  • avatar
    seoultrain

    Eek, a penis!

  • avatar

    That makes me want to cry. There’s already a growling jaguar face on the grille, and this photo has a jaguar on the license plate, too. So three Jaguar icons in the space of about 18 inches on the front of what is otherwise a gorgeous car. Nice.

  • avatar
    jamie1

    From what I understand, this is not a manufacturer-approved move – this is an aftermarket fit by either a dealer or a customer. Either way, it is horrible and just goes to show that you can go to the trouble of building the most classy vehicle in the segment, but you can’t account for customers with no taste buying the darned things!

  • avatar
    TRL

    Looks like the J.C. Whitney Special edition. Will the optional cloth Carriage roof be offered in more than one color?

  • avatar
    ash78

    The grille should have been a black opening with silver vertical bars, with the jag behind it. But that might have pissed off the animal rights people or something.

  • avatar
    NickR

    You’ve got snot on your nose.

  • avatar

    Next thing you know it will have a canvas roof cover.

  • avatar
    AKM

    And a very small penis, at that….

    Talking about the XF, I’ve seen a few of the road, and while they look pretty good, they’re also twins of the Lexus GS and Infiniti M, in particular in profile.
    Now, those are good cars, but it makes the XF look too generic, and the bland front does not help. Only the rear is striking, and that’s because it looks like an Aston Martin.

  • avatar
    lprocter1982

    If that Jag got in a head-on with a previous gen Subaru Tribeca, you could make a porno…

  • avatar
    Redbarchetta

    I’m with AKM we have rolling around town I see all the time and if I wasn’t a pistonhead the car would be invisble to me. There is no striking Jaguar style in it. The penis in the front doesn’t help it either.

  • avatar
    guyincognito

    Flying penis?

  • avatar
    Teacher

    Remember, Mercedes is also VERY guilty of over-badging their cars. Although Jag is guilty here too, nothing can be as bad as Merc’s HUGE insignia on the grill, right underneath a hood ornament.

  • avatar
    ash78

    Teacher

    At least the “sport” models have the big grille badge and a FLUSH hood ornament. Can you imagine if they did the upright ornament in tandem? (or maybe they do…)

  • avatar
    red60r

    Maybe it’s a Ford PAG thing — my Volvo S60R says “R” in 17 places, including wheels, brake calipers, instruments, door sills, …

  • avatar
    NickR

    Remember those fake leather straps that used to adorn some 70s t-birds and others? Throw those on.

  • avatar
    psarhjinian

    I wouldn’t say phallic. Well, not phallic in a big good way. The XF’s Leaper looks like a wart.

    It also looks like, well, every Honda Civic or VW Golf that someone’s glued a stolen Leaper onto.

  • avatar

    This must be some kind of joke. Like a prank or something. Good heavens, that has to be the most tasteless application of an entirely brand-appropriate feature I’ve ever seen. The XF is a gorgeous car, I think it blows away everything else in it’s class in terms of looks, but golly gee, stick a wing-wang on the hood and it looks comically ugly. Man, I can’t get over how stupid that looks!

  • avatar
    Runfromcheney

    Lets all thank god that it is only an option.

  • avatar
    ash78

    Two days ago I saw the DIY stick-on cowl vents on a vehicle (nothing unusual), but they were placed ALONG THE DRIVER’S DOOR.

    Now I’ve seen everything. This is really not that bad.

  • avatar

    Let’s just hope its a dealer add-on. Look at how far back it sits on the hood just so you can see it from behind the wheel!

  • avatar
    red60r

    Stick-on, fake Buick portholes and Cadillac tailfins were the rage in the JC Whitney catalogs of the early ’50’s, along with blue lens dots to stick onto tail lights so they looked purple when lit. Commonly applied to lowered Fords and Mercurys. Imitation is the sincerest form of flattery.

  • avatar
    NeonCat93

    @ TRL

    If it were from J.C. Whitney, shouldn’t the eyes glow red or something?

    Actually, that would be kind of awesome, just not on this car. Oh, and a tiny sensor that gave a growl every time someone walked in front of it.

  • avatar
    SupaMan

    I really hope these leapers don’t become a custom fad like portholes are.

    As for the XF….clean looks spoilt by a flying penis. What’s next? A katana blades for a grille on Lexuses?

  • avatar
    shaker

    Kind of “jumps out at you”, doesn’t it?

  • avatar

    It’s hideous, of course, but hopefully you guys know that it’s just some tacky dealer that installed it. You can’t get it from Jaguar like that. Jeez.

    The same guy who would do this to a Jag (and even put a license plate on that beautiful face if it’s not legally required) would also put chrome door-edge guards on it. Terrible automotive taste.

  • avatar

    what’s really bad about this car is not the hood ornament but the Pokemon eyes and mouth

  • avatar

    I wonder if this car pulls towards all the B9 Tribecas in the oncoming lane…

  • avatar
    Usta Bee

    It looks like the Jaguar is jumping off a cliff, somehow that just seems appropriate.

  • avatar
    J.on

    I once saw an XK8 with a leaping hood ornament… talk about fugly…!

  • avatar
    Phil Ressler

    The car itself is a woeful misstep as an expression of the Jaguar brand, but it is a misstep in a forward direction. The leaper is a jarring disintegration of design theme in this case, signaling that the misstep having been taken is recognized by its originator as an error. The design dissonance renders that not a cat, but a wart.

    Phil

  • avatar
    Mrb00st

    this reminds of how many many first-generation CTS’s were seen with aftermarket Landau roofs after they first came out. It’s like, you guys are missing the point, that looks like butt.

  • avatar
    mykeliam

    I looked at some other pics of the car and couldn’t find the ornament, but neither could they……..
    http://www.autounleashed.com/images/jaguar_xf_charity.jpg

  • avatar
    bjcpdx

    Leaper aside, this is the worst looking Jaguar front end since the rectangular headlight era.

  • avatar

    I’m with AKM. The XF is not an ugly car, but it’s utterly anonymous. It could be a Lexus, it could be an Infiniti. If you squared off the grille opening and changed the badge, it could be a Volvo. Hell, it could be a Buick — a reasonably classy Buick, as such things go, but a Buick nonetheless.

    The reviewers who babbled about Jaguar’s “bold new design language” make me wonder what kind of refreshments Jag was handing out at the press junkets. This is pretty much “large sedan, generic.”

  • avatar
    peoplewatching04

    It’s made out of 100% galvanized steel. That way it’s strong enough for you to hold onto while you’re throwing up out of disgust. :) I saw one the other day and it really did look weird. I thought some die-hard Jag fan put it on their car after-market. Had no idea they were *selling* them like that. Otherwise it’s a pretty car.

  • avatar
    kovachian

    That’s not a Jaguar, that’s a Narwhal. Get it right people. JEEZ.

  • avatar
    Cicero

    Hey, it could have been worse.

    “Knowledge is Good.”

  • avatar
    Andy D

    2 of you lucky ducks could add a big kitty to your Pontiac. Ive got 2 I harvested from my brief and miserable foray into XJ6 hell. They looked good on the XJ 6 but silly on that thing.

  • avatar

    KatiePuckrik said:

    Oh my goodness! That’s like putting a moustache on the Mona Lisa!

    It’s… it’s like making a hybrid Escalade!

    oh… ummm…

  • avatar
    Johnny Canada

    Needs to be bigger.

    Feel free to post your Freudian analysis.

  • avatar
    Kman

    To expand on seoultrain‘s post:

    “Eek! A small penis!”

  • avatar
    AlmightyPants

    I’ve seen the leaping jag on the hood of maybe 1/3 of the XFs roaming the streets. I’m pretty sure Jaguar of Great Neck is the guilty party.

  • avatar
    wsn

    argentla said:
    I’m with AKM. The XF is not an ugly car, but it’s utterly anonymous. It could be a Lexus, it could be an Infiniti.

    Are you kidding? No way can this be a Lexus or an Infinity.

    Some Lexus and Infinity models may be bland, but still sleek. This thing is just ugly and can only come from the big 3. The Ford lineage is so obvious.

    They never cease to amaze me. This time they made a impossibly ugly car even uglier.

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