Question of the Day: Does National Ownership Matter?
I'm not talking about Hugo Chavez-style ownership. My question was inspired by the rumor that China's Chery might be buying Volvo. Is this a big deal? Despite Ford's worst efforts, Volvo didn't lose too much of its Volvoness when Ford CEO Jac the Knife won the Swedish automaker in a game of bondtolva. Volvos are still [presumably] safe, boxy and not intended for hoons. Of course, Ford almost bought Ferrari, which surely would have strangled the fabled Italian marque in Dearborn's corporate tentacles. And Saab lost its soul the moment GM breathed on it. But how about Rolls-Royce? I say the company is better than ever under Bimmer's tutelage. Audi's done a bang-up job with Bentley and Lamborghini, too. The world didn't stop turning when India's Tata Motors bought Land Rover and Jaguar. And the fact that a group of Saudi businessmen own Aston is no impediment to the brand, apparently. So what's the big deal about a Chinese automaker buying Volvo? Anything? Everything?
Cleanup driver for Team Black Metal V8olvo.
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