It Sucks to Be a Chrysler Dealer Anywhere
With inflation around 30 percent, interest rates over 20 percent and fuel at all-time highs, auto dealers in Sri Lanka are facing worse times than their American counterparts. (And that's saying something; ChyrCo's U.S. sales are down 19.3% year-to-date, 25.4% in May.) One dealer is trying a time-honored tactic to move the metal: a buy-one-get-one-free promotion. Lanka Business Online (LBO) reports that Diesel and Motor Engineering company (DIMO) is offering a free Tata Xeta when you buy a new Jeep 4×4 or Chrysler Grand Voyager van. Chryslers aren't selling in Sri Lanka because of "their high prices and maintenance costs and consumer preference for cheaper rival brands." LBO also points out they have lower fuel economy ratings than other cars, because "Chrysler is a US firm, where fuel has been lightly taxed compared to the rest of the world." DIMO said the promotion should also "help liquidate the stock of older models of the Xeta." Perhaps U.S. Chrysler dealers should try a reverse tactic: buy a Caliber, Sebring or Compass and get a Durango, Aspen or Commander free.
Re: buy a Caliber, Sebring or Compass and get a Durango, Aspen or Commander free. Yuk.
Isn't this headline stating what is already blatantly obvious? If you mention Chrysler and Dealer, the "Sucks" part is implied! =) Poor SOB's!
Sedona: Rio Hyundai: Accent Kia: Rio Suzuki: Reno Sorento
Why does this promotion sound suspiciously like they are selling lifeboats (or backups)?