Humbled Hummer Hearts Hope

Edward Niedermeyer
by Edward Niedermeyer

They say hope dies last, and GM's damned-to-strategic-review HUMMER brand certainly doesn't have much else to run on. Accordingly, HUMMER GM Martin Walsh has posted a reality-efficient, truth-sipping take on his brand's beleaguered fortunes to GM's Fastlane blog, utterly confirming that website as the place bad spin goes to die. Anticipating " speculation" about HUMMER's future, Walsh wants us to know that in his opinion, "the HUMMER name, and it's line-up of iconic vehicles, will still be purchased and enjoyed by customers around the world." In fact, Walsh seems to think the overseas market will rescue HUMMER. "Outside the US, where the world has been living with high fuel prices for the past decade, 2008 sales through April were up 34.8% compared to 2007." Yes, well, as Bloomberg reports, these sales spikes are the result of recent introductions of the brand to countries like Japan, complimenting a steady trickle of sales from gas-subsidizing countries like China and Russia where HUMMERS are still nouveau-riche icons. Walsh trots out every possible reason to think HUMMER isn't completely effed– truck mags love HUMMERS, there's a HUMMER biofuel concept, etc. He finally concludes that he "wholeheartedly believes that HUMMER can have a bright future." So is Walsh trying to stimulate pity-purchases of H2 and H3s, or is this just brand inflation leading up to a sale to Mahindra or Tata? Or is this just empty reassurance to HUMMER dealers that their recent million-plus dollar GM-mandated dealership upgrades were not complete wastes of money? Hand the guy some jam. HUMMER is toast.

Edward Niedermeyer
Edward Niedermeyer

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  • Yankinwaoz Yankinwaoz on Jun 10, 2008

    One of my friends bought a new Hummer H2 in December. I went with him to pick it up at the dealer. On the way home, plastic parts fell off the inside. This weekend, the AC conked out. He was so mad. It was 110f outside and he had to drive his H2 Oven in the Phoenix heat. It just amazes me that GM still makes such crap and wonders why people don't believe their marketing. If this is the best GM can offer, then good riddance.

  • Blankfocus Blankfocus on Jun 10, 2008

    the only good thing about hummer was their commercials. they had a good/fancy ad agency. (not that is worked sales-wise, but they were enjoyable eye-candy.)

  • Friedclams Friedclams on Jun 10, 2008

    The girl in the photo just saw the resale value...

  • Seldomawake Seldomawake on Jun 10, 2008

    RedStapler, I think you just described the (axed?) H4...