Saturn Ditches All-American Image
As you probably know, TTAC is an R-rated site. After a discussion with our readers, we decided to allow swearing on both sides of the editorial curtain, subject to existing anti-flaming regs. In this Brave New e-World, the fall-out from our "no bad word left behind" policy has been… non-existent. Even so, you can hardly expect our good friends over at G-rated, AOL-owned Autoblog to allow 'effing and blinding (although flaming and trolling doesn't seem to be an issue). So it's no surprise that John Neff's blog on a swear-laden "That's a Saturn?" ad provides some unavoidable comic relief. "Steve Hall at AdGabber found a different version of the commercial, which we'll call 'That's a f@#$% Saturn!'. It seems after they had gotten the footage that Saturn's ad agency requested, the actors, director and production crew had some fun and made a different, rated R version of the commercial that probably more closely resembles reality than the canned responses in the original commercial." Reality? Aside from the Sky (anyone remember the Sky?), no one's ever done a verbal double take on a Saturn. More importantly. this is not a bunch of bored actors "goofing off." It's an officially-sanctioned viral-ready production (mission accomplished) designed to get slackers to "rethink" Saturn's flag-waving, American-as-apple-pie image. Call me a fucking hypocrite, but I liked "The Different Kind of Car Company's" picnics, honesty and just plain folks approach. The swearing Saturnalia may make industry insiders chuckle, but this will not play well in Peoria.
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